The Project
Summer is here and it’s time for effortless meals with simple plant-based food that has great taste! It’s important to eat healthy, and most importantly, to find the ingredients to do so. To help Lightlife spread this message, DEFINITION 6 created a virtual media campaign to show viewers how they can use plant-based substitutes that are healthy and easy.
The Work
Goals and Challenges
- Ensure that the message reached specific audiences
- Share healthy plant-based recipes for the summer
- Promote a healthier lifestyle with simple recipes
The Results
82 M
Impressions
1121
Stations
2266
Broadcasts
