The Project

The allnew 2022 Nissan Pathfinder debut is right around the corner. With a fresh, rugged look, consumers will be excited to know the new Pathfinder is being built right here in the US. To highlight the American made Nissan Pathfinder, DEFINITION 6 created a TV distribution campaign to show off not only the new features but the versatility as well– reaching 18 million viewers.

The Work

Nissan Pathfinder Newsbreak

Goals & Challenges

  • Ensure that the message reached specific audiences ​
  • Highlight the new features of the Nissan Pathfinder as well as highlight that it’s American made.  ​
  • Build anticipation for one of the most iconic SUV’s 

The Results

15 M