Paramount+ was on a mission to promote its new soccer offering in two key windows: during the Champions League Final and in a larger brand campaign to launch around the 2021 Tokyo Olympic Games.
Together, DEFINITION 6 and Paramount+ created the high-impact piece, Don’t Freak Out. This fast-moving edit verbalizes the fans’ and players’ reactions to the “beautiful” game. The pace mirrors the breathlessness of every shot and goal on the field.
Don’t Freak Out debuted this summer.