The Project
The world’s game now lives on Paramount+ and the powerhouse streamer tapped customer experience agency DEFINITION 6 to help craft its 2021 summer soccer spot.
THE ASK
Paramount+ was on a mission to promote its new soccer offering in two key windows: during the Champions League Final and in a larger brand campaign to launch around the 2021 Tokyo Olympic Games.
Together, DEFINITION 6 and Paramount+ created the high-impact piece, Don’t Freak Out. This fast-moving edit verbalizes the fans’ and players’ reactions to the “beautiful” game. The pace mirrors the breathlessness of every shot and goal on the field.
Don’t Freak Out debuted this summer.
