T-Mobile 5Gin Virtual Media Tour

Mixology meets technology with Tom Sandoval and a super successful Virtual Media Tour supporting the launch of T-Mobile’s limited-edition 5Gin and 5Ginger Beer.​

The Project

On the launch of the exciting limited-time-only T-Mobile’s Ultra Capacity 5Gin and Extended Range 5Ginger Beer, Tom Sandoval, star of Bravo’s hit show Vanderpump Rules, revealed how T-Mobile is merging technology and mixology to celebrate its 5G network and the start of summer.  The celebrity mixologist shared his favorite summer cocktail and mocktail recipes, plus tips to stay connected during your next virtual or in-person happy hour.​ ​

The Work

T-Mobile 5Gin Virtual Media Tour

Goals & Challenges

  • Book under embargo while ensuring that we reached specific audiences ​
  • Create a remote two-camera virtual setup from talent’s home

The Results

77.6 M

Impressions

3282

Broadcasts

212

Markets

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