A/B Testing

Your Guide to Marketing Cloud Personalization

In the dynamic realm of digital marketing, personalization is the linchpin of engaging and retaining customers. Marketing Cloud Personalization, formerly known as Interaction Studio, is Salesforce’s real-time personalization and interaction management solution, seamlessly integrated into Salesforce Marketing Cloud. This comprehensive guide delves into how you can harness Marketing Cloud Personalization to deliver unique and highly […]

6 Reasons Your A/B Test Failed (And What to Do About It)

Are your A/B tests ending with a shrug? Too often, A/B test results are inconclusive or worse, incorrect. A carefully designed A/B test avoids these common mistakes below. 1. You Didn’t Use Randomized Groups An A/B test must be free of bias. By randomizing the placement of your test population into A and B groups, […]