Agency

D6 Perspectives: Thoughts on Being LGBTQ+ in the Workplace

We decided the best way to celebrate Pride month this year was by listening, so we grabbed a group of our LGBTQ+ colleagues together for a chat. One of the great things about our D6 community is the diversity within our “diversity group”, so we wanted to hear what each person had to say on […]

Johnny vs. Amber: A Master Class in Public Relations

BY MELANIE REITER, SR. MEDIA RELATIONS COORDINATOR AT DEFINITION 6 A glimpse behind Hollywood’s curtain wasn’t the only thing on display at the Johnny Depp v. Amber Heard trial. We were also given a front-row seat to a master class in the power of PR to drive public opinion, taught by Team Johnny. Thanks to […]

Top 5 Customer Loyalty Programs of 2022

BY MARIAH HABERMAN, VP OF MARKETING AT DEFINITION 6 “My whole thing is loyalty.” – Fetty Wap  As a great American rapper once said, loyalty is everything. Perhaps no one knows this better than the marketing teams at some of the biggest brands in the country.  At DEFINITION 6, we talk customer loyalty programs day […]

D6 Perspectives: In Conversation with Black Media Professionals

To celebrate Black History Month and to foster and encourage open and meaningful conversations around race as well as Diversity & Inclusion, we invited a panel of D6’ers to share some of their experiences around being Black in the media industry. On the mic:  Nicola Blount, VP, Media Relations & Reporting, PR Services, DEFINITION 6  Akeem […]