Agency

D6 Perspectives: Thoughts on Being LGBTQ+ in the Workplace

We decided the best way to celebrate Pride month this year was by listening, so we grabbed a group of our LGBTQ+ colleagues together for a chat. One of the great things about our D6 community is the diversity within our “diversity group”, so we wanted to hear what each person had to say on […]

Johnny vs. Amber: A Master Class in Public Relations

BY MELANIE REITER, SR. MEDIA RELATIONS COORDINATOR AT DEFINITION 6 A glimpse behind Hollywood’s curtain wasn’t the only thing on display at the Johnny Depp v. Amber Heard trial. We were also given a front-row seat to a master class in the power of PR to drive public opinion, taught by Team Johnny. Thanks to […]

Top 5 Customer Loyalty Programs of 2022

BY MARIAH HABERMAN, VP OF MARKETING AT DEFINITION 6 “My whole thing is loyalty.” – Fetty Wap  As a great American rapper once said, loyalty is everything. Perhaps no one knows this better than the marketing teams at some of the biggest brands in the country.  At DEFINITION 6, we talk customer loyalty programs day […]

Email: The Holy Grail of the MarCom Toolbox

BY CLARK KIPLING, SVP OF STRATEGY & ANALYTICS AT DEFINITION 6 Email. This workhorse medium might not be the most glamorous tool in your MarTech stack, but underestimate it at your own risk. That’s because few channels can match its ability to drive revenue and deliver ROI. In fact, it’s so reliable that we often […]

7 Signs You Need to Take a Mental Health Day (and How to Talk to Your Boss About It)

BY JENNIFER BRISKIN, CHIEF PEOPLE OFFICER AT DEFINITION 6 Creating a Mind Shift to Honor Our Mental Health  We are quick to honor ourselves when we are sick, taking a PTO day for physical illness without even thinking about it; but do we honor ourselves the same way when we need a day to recharge […]

D6 Perspectives: In Conversation with Black Media Professionals

To celebrate Black History Month and to foster and encourage open and meaningful conversations around race as well as Diversity & Inclusion, we invited a panel of D6’ers to share some of their experiences around being Black in the media industry. On the mic:  Nicola Blount, VP, Media Relations & Reporting, PR Services, DEFINITION 6  Akeem […]

A Different Kind of Agency: Why I would still choose DEFINITION 6

Every first day at a new job is essentially the same, right?   You get dressed in the outfit you carefully selected, almost not needing that morning coffee due to nervous excitement. You take a deep breath to steady yourself as you begin the day. When you arrive at your new office (or log into […]

The TL;DR February 23, 2021

This week we’re discussing marketing channels to focus on in 2021, the impacts of 2020 according to Black-owned agency leaders, and key traits of engaging B2B content. Did you catch our last edition? If not, you can read it here!  7 Marketing Channels to Focus on in 2021 You can make all the content you want, but if no […]

Meet Anthony Cortese

Ten-time Emmy winner, Anthony J. Cortese brings to DEFINITION 6 over thirty years of experience telling unique stories on TV. He is currently working on his fifth Super Bowl Broadcast, for which he will be cutting several pieces. The spots will be viewed by well over 110-million people during the game. Talk about high-profile! He […]

Mentoring in a Virtual World

One does not succeed alone, and surrounding yourself with a group of mentors is paramount to both personal and professional growth. Their kindness, respect, and honesty will inspire you to be both a better creative professional and a valued team leader. Thus, it’s always a genuine honor and pleasure to participate in the annual AIGA […]

6 with DEFINITION 6: Doug Dimon

We recently sat down with Doug Dimon, SVP Group Creative Director, to hear more about what he does, what he believes, and what he’s excited about for 2020.  What do you do here at D6? I head up the creative team here at D6 which includes all types of content creation, design (both UX and […]

Dawn adds digital transformation agency, DEFINITION 6, expanding expertise within the portfolio

For Immediate Release D6 will collaborate with best-in-class agencies within the Modern Marketing portfolio, providing digital technology, consulting and implementation. New York City, September 5, 2019 Dawn, the portfolio of independent agencies with centralized data science, advanced analytics, measurement and media at its core, announced that DEFINITION 6, the Atlanta and New York City-based Digital […]

5 Tips to Adapt to an Integrated Agency World

Let’s start off with complete transparency… I’ve only been in the PR and Communications industry for six years! If you’re still reading, you’re probably one of the agency pros who accepts change and has an understanding that the PR, Marketing, Digital, Social and Advertising spaces are slowly merging. With that integration comes the need for […]

One Year Back in #AgencyLife

In May, I hit the one-year mark working at DEFINITION 6. The time flew. I had spent my early career on the agency side, at DEFINITION 6 in fact. I had spent that time focused on resource management first as a Traffic Manager then working my way up to VP Operations, but always solely focused […]