Machine Learning: A Social Media Game Changer

BY STEPHANIE PUTNAM, DIGITAL STRATEGIST AT DEFINITION 6 First things first: What is machine learning?  Machine learning uses technologies and algorithms that can quickly identify patterns, assess users’ behaviors, and help brands make better decisions that ultimately improve the customer experience. Machine learning is a big deal for our clients here at DEFINITION 6, since […]

The TL;DR February 9, 2021

This week we’re discussing marketing trends that will shape the tech landscape, using persona-based marketing to amplify ABM efforts, and the challenges & benefits of AI chatbots. Read last week’s edition here if you missed it.  5 Sales & Marketing Predictions That Will Shape the Tech Landscape in 2021 Last year’s world events accelerated digital transformation and broadened the widespread […]

The TL;DR March 31, 2020

This week we’re discussing recent online behavioral shifts, steps for streamlining your reporting with AI, and SEO hacks to drive results. In case you missed last week’s edition, you can find it here. Online Behavioral Shifts Amid COVID-19 Are Beginning to Take Shape Due to the various coronavirus lockdowns, we’re adapting to new ways to connect […]

The TL;DR November 12, 2019

This week we’re talking about tips for a smooth eCommerce process, culture insights from Twitter, and natural language processing. In case you missed last week’s edition, you can read it here. 4 Tips to Improve Your Mobile Shopper’s Experience With no long lines, no crowds, and more variety, shopping online is easy. Below are 4 tips […]

Is Voice Tech Ready for Prime-Time?

“Voicebot” reports that nearly 50 million voice assisted devices are in use in the U.S. to date. That’s a pretty well-regarded estimate in the industry right now. The more these smart speakers permeate our lives, the more “skills” are created to make our lives better. But it’s not just about listening to music (which many […]

The Evolution of “Voice of Brand”

BY DEFINITION, “VOICE OF BRAND” MEANS THAT THE PERSONALITY OF YOUR BRAND IS DETERMINED BY THE WORDS YOU USE TO DESCRIBE IT AND THE IMPRESSION THOSE WORDS LEAVE ON THE CUSTOMER. But now there is another definition.  But there is another definition. “Voice of Brand” is also the sound of your brand and the emotional impact […]

Vox Populi*: More from The Next New Normal

Vox Populi*: More from The Next New Normal “The virtual personal assistant is romanticized in utopian portrayals of the future from The Jetsons to Star Trek. It’s the cultured, disembodied voice at humanity’s beck and call, eager and willing to do any number of menial tasks.”  –Engadget Welcome to the future. Audio assistants and their Video cousins are […]