AR

Making AR Adoption a Reality: Have the Tools Finally Caught Up With the Technology?

For years the conversation about augmented reality centered on how there are some great practical applications for AR, but that the tools to easily build and incorporate those experiences were lacking. After discussing this yet again with a colleague recently, I lost my entire Saturday morning to investigating that argument. As a Digital Marketing Agency, […]

VR + AR for News and Non-Scripted Content: A Conversation at Digital Hollywood 2017

A conversation at Digital Hollywood 2017 It was all set…until it wasn’t! 3 key members of the panel dropped out for work (which in VR World, always comes first) on the 2 days prior to the event. I panicked (a little) until I reached out to my pals at the TV Academy to see who […]