B2B Buyers

The New Era of Purchasing Behavior in B2B Sales

purchasing behavior + The New Era of Purchasing Behavior in B2B Sales

B2B Buying Behavior: Creative Solutions for Long-Term Growth

purchasing behavior + The New Era of Purchasing Behavior in B2B Sales

Buying Behavior: 7 New Insights for B2B Leaders

Shifting buying behavior isn’t new. For as long as there have been buyers, there have been behavioral shifts. But the pace of that change has accelerated, fed by development of net new technologies and cultural evolution. Until now, changes in buying behavior have been limited to consumers. That’s no longer the case. 75% of the […]

B2B Buyer Behavior: Navigating the New Era

B2B Buyer Behavior Favors Self-Service As B2B buyer behavior evolves towards self-serving decisions and reduced reliance on traditional service models, businesses must adapt to protect their market share. In this article, we explore strategies to navigate the new era of buyer decisions and deliver value to customers through a blend of digital and human interactions. […]