B2B

The TL;DR February 23, 2021

This week we’re discussing marketing channels to focus on in 2021, the impacts of 2020 according to Black-owned agency leaders, and key traits of engaging B2B content. Did you catch our last edition? If not, you can read it here!  7 Marketing Channels to Focus on in 2021 You can make all the content you want, but if no […]

The TL;DR January 26, 2021

This week we’re discussing agile marketing values for your content process, SEO myths debunked, and B2B customer engagement strategies. Did you miss our last post? Click here to read it!  5 Agile Marketing Values to Sharpen Your Content Process Even if you’re only responsible for one part of the content process, it’s best that you have a comprehensive, end-to-end view of […]

The TL;DR September 29, 2020

This week we’re discussing B2B email marketing practices, tips for creating calls to action, and a checklist for effective buyer personas. Read last week’s edition here if you haven’t already.  5 B2B Email Marketing Best Practices to Maximize Your Campaign Given that 73% of US millennials are involved in purchase decision-making at companies, B2B campaigning is a lucrative lead source that your brand needs. […]

The TL;DR August 18, 2020

This week we’re discussing best practices for landing page optimization, strategies for B2B lead generation, and video marketing stats of 2020. Don’t worry if you missed last week’s edition. You can read it here.  6 Best Practices for Landing Page Optimization Creating a landing page is not all too difficult, but let’s make sure it’s a landing page that actually converts. Add these tips to […]

The TL;DR July 2, 2019

This week we’re covering how to create engaging Instagram Stories, LinkedIn’s algorithm update, and B2B Influencer Trends you should know. If you missed last week’s updates, you can find them here. 8 Tips For Creating Effective Instagram Stories and Ads More than a billion people use Stories every day across all of Facebook’s apps – so […]

The TL;DR September 10, 2018

This week we’re talking about B2B content marketing, social media cover images, and improving your SEO rankings. Improve the Performance of Your B2B Content Marketing Strategy Content marketing is essential for any online B2B strategy which is why constant testing and strategic tweaks are important. Find out four ways to improve your strategy below and […]

The TL;DR May 21, 2018

This week we’re talking about Twitter’s new behavior monitoring, Instagram Stories updates, and how to use social media for B2B.  Twitter Implementing New Behavior Monitoring In an effort to try and minimize hate speech and bully on their platform, Twitter is implementing new behavior monitoring in their algorithm. Read the full article here. The TL;DR Rather […]