Brand Strategy

Building Data-Informed CPG Loyalty Programs

With 2.5 million US online retail options at consumers’ fingertips, CPG brands need to provide unique incentives to keep customers coming back. While there is no shortage of CPG loyalty programs, brands can set themselves apart by creating loyalty and rewards incentives tailored to their offerings. Our creatives at DEFINITION 6 are here to help […]

It’s an Omni-Channel World: Rethinking the CPG Customer Journey. 

In the age of digital transformation, mastering omni-channel marketing has gone from cutting-edge to table stakes. If you’re not working to provide a seamless, unified shopping experience across all consumer touchpoints, your brand could be in danger of being overlooked in today’s crowded digital marketplace, or even worse, viewed as obsolete.  The way consumers shop […]

CPG Industry Trends for 2023 in Marketing

2023 is shaping up to be a year of financial uncertainty, but amidst the uneasiness, one thing is clear – digital marketing will continue to play a crucial role in the consumer packaged good (CPG) brand experience. As consumers’ utilization of the internet for purchase decisions continues to grow, it’s more critical than ever for […]

The Building Blocks of Brand Loyalty

How to build customer loyalty is one of the most important questions of brand building. It’s what allows customers to stick with a company through good times and bad, and it’s what helps them trust a company to provide quality products and services. So how do you build customer affinity? Below are a few elements that […]