Branding

Machine Learning: A Social Media Game Changer

BY STEPHANIE PUTNAM, DIGITAL STRATEGIST AT DEFINITION 6 First things first: What is machine learning?  Machine learning uses technologies and algorithms that can quickly identify patterns, assess users’ behaviors, and help brands make better decisions that ultimately improve the customer experience. Machine learning is a big deal for our clients here at DEFINITION 6, since […]

Loyalty and the Evolving Brand Mindset

BY JASON ROCKMAN, PRESIDENT OF DEFINITION 6 As the concept of a cookie-less world continues to take shape and the rise of consumer tracking prevention is upon us, the utilization of first-party data is more important than ever. For brands, this presents an opportunity to get serious—or, hopefully, more serious—about what measures they can take […]

A Senior Art Director’s Approach to Design

As Senior Art Director, my approach to design can impact not only the final product, but the team I work with as well. Therefore, I’ll break down my design approach into “philosophies.” Some of these are about the process, some are about the overall attitude toward design, and some are just tips and advice that […]

Shifting the Hero Perspective

The Real Hero’s Consumer Journey If you ask most companies who the hero of their brand story is, an alarming number will point to themselves, the brand. They are, sadly, mistaken. More importantly, they could be losing customers, if not in sheer numbers then certainly in emotional buy-in. When brands focus on themselves and how […]