Broadcast

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2023

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

The Anatomy of a Broadcast Media Pitch

BY ROXY GARCIA, SR. MEDIA RELATIONS MANAGER AT DEFINITION 6 For a PR pro, there’s no greater feeling than landing that hard-earned broadcast segment. In fact, according to the Propel Media Barometer, for every 100 pitches journalists receive, they only respond to three.   While media relationships play a large role in securing that sought-after segment, […]

6 Steps to Help Get Your PSA Aired

PSA campaigns are a great way for nonprofits to share their message through broadcast. But just because broadcast outlets run PSAs for free, it doesn’t mean getting your spot on the air is easy. Successful PSA campaigns are built through preparation, pitching, persistence and patience (and sometimes prayer). Television stations receive hundreds of PSA submissions […]