Broadcast

The Anatomy of a Broadcast Media Pitch

BY ROXY GARCIA, SR. MEDIA RELATIONS MANAGER AT DEFINITION 6 For a PR pro, there’s no greater feeling than landing that hard-earned broadcast segment. In fact, according to the Propel Media Barometer, for every 100 pitches journalists receive, they only respond to three.   While media relationships play a large role in securing that sought-after segment, […]

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2022

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

Entertainment in 2020: Streaming Solidifies Its Empire and Broadcast Continues to Decline

The New York Times recently wrote that “every three decades, or roughly once a generation, Hollywood [and media] experience a seismic shift. The transition from silent films to talkies in the 1920s. The rise of broadcast television in the 1950s. The raucous “I Want My MTV” cable boom of the 1980s. It is happening again. […]

Pairing Audio News Releases with Satellite Media Tours

One of the more fascinating aspects of public relations these days is the recognition and acceptance of today’s complex omnichannel distribution model. It’s no secret that practitioners like you and I are inundated with a litany of options and scenarios to consider for any campaign. With scope and goals custom to each project, this new […]

6 Steps to Help Get Your PSA Aired

PSA campaigns are a great way for nonprofits to share their message through broadcast. But just because broadcast outlets run PSAs for free, it doesn’t mean getting your spot on the air is easy. Successful PSA campaigns are built through preparation, pitching, persistence and patience (and sometimes prayer). Television stations receive hundreds of PSA submissions […]