Content Marketing

The TL;DR April 20, 2021

This week we’re talking about converting site users into leads, the benefits of consistent content marketing, and how SMBs are tackling social media marketing. Hop on over to our last edition if you haven’t already.    4 Ways to Convert More Site Users Into Leads and Customers Make your users’ lives easier by considering these four […]

The TL;DR March 9, 2021

This week we’re discussing content marketing lessons from an unexpected figure, video types to include in your social media marketing, and LinkedIn’s insights for higher education marketers. Feast your eyes on last week’s edition here in case you missed it.  4 Content Marketing Lessons You Can Learn From Bob Ross With his trademark hair and happy little trees, Bob Ross […]

The TL;DR October 6, 2020 

This week we’re discussing crafting your brand identity, the importance of content analytics, and stages in the content marketing process. Missed last week’s edition? Read it here!  4 Steps to Your Brand Messaging Framework Consumers find inspiration and motive to buy your product in the way your brand communicates itself. Craft an effective brand message using the framework […]

The TL;DR August 4, 2020

This week we’re discussing tips for creating shareable content, lead generation mistakes to avoid, and the immediate future of content marketing. Just in case you missed last week’s edition, you can click here to read it. 6 Ways to Create Content That Markets Itself When it comes to social media marketing, doing the bare minimum isn’t going […]

The TL;DR March 24, 2020

This week we’re discussing tips for working from home, a checklist for your next marketing email, and ways to increase your content marketing conversion rate. Didn’t read last week’s edition? Click here to read it! 14 Tips to Successfully Work From Home With more people working from home than ever before, it’s important to stay productive in […]

The TL;DR December 10, 2019

This week we’re looking ahead to 2020 as we discuss social media trends for next year, the effect of mobile ads on social commerce, and important stages of content marketing. In case you missed our previous edition, you can find it here. 5 Key Social Media Trends to Look for in 2020 With social media updating […]

The TL;DR October 15, 2019

This week we’ll be covering content marketing myths, social media vs print, and the rise of social commerce. If you missed last week’s issue you can find it here. 5 Content Marketing Myths That Might Be Holding You Back With content marketing continually evolving, misconceptions creep in to cloud the reality. Take a look at these […]

The TL;DR September 24, 2019

This week we’re talking about content marketing mistakes to avoid, Facebook’s new Creator Studio guide, and how to create and refine user personas. If you missed last week’s edition, you can find it here. 6 Key Content Marketing Mistakes to Avoid To make sure you’re using the best content marketing practices, take a look at these […]

The Comprehensive Guide to Content Marketing

As the importance of Content marketing continues to expand for nearly every type of business, industry, and brand, it’s critical to remember the importance of taking a measured approach that focuses on value and attribution in order to develop a program with staying power.  At its core, Content Marketing should be viewed as a critical […]

The TL;DR June 25, 2019

This week we’ll be covering how to improve your SEO, symptoms of a failing content marketing series, and what you need to know about SEO in 2019. Catch up on last week’s issue here if you missed out. 5 Actionable Steps to Improve Your SEO Performance Your organic Google ranking is one of the most important marketing […]

The TL;DR June 4, 2019

This week we’ll discuss content marketing metrics, marketing automation, and how consumers feel about ad personalization. 5 Better Metrics for Measuring Content Marketing: Considering how time-consuming content marketing can be, it’s important to be able to measure it accurately. Here are 5 metrics for better content marketing – you can check out the full article here. […]

The TL;DR April 9, 2019

In this week’s edition, we’ll talk about why you should be using a chatbot, what you can learn from Glossier’s Instagram success and how to create blog titles that drive views. 4 Reasons You Should Consider Chatbots Chatbots are only growing in popularity, so how can you make use of them? Find out below and […]

The TL;DR December 10th, 2018

This week we’re discussing Facebook and Instagram updates, bold predictions for digital marketing in 2019, and how to create effective infographics. Facebook & Instagram Updates It’s been a busy year for the two social platforms, and they show no signs of slowing down. Read more about Facebook’s comment quality feedback here, group stories here, and Instagram’s addition […]

The TL;DR: August 6, 2018

This week we’re talking about Facebook updates, using psychology in content marketing, and Facebook & Instagram best practices. Facebook Updates Video Analytics & Adds Activity Dashboards Recently Facebook added two new large updates. They’ve changed how they measure video performance and they’ve created an activity dashboard to help users better understand time spent on the […]

Variety Entertainment & Technology Summit Recap: Content is Still King

Content is still king… At the #VARIETYENTTECH summit in NYC on May 4th, thought leaders from media agencies and networks alike joined a bevy of heavily credentialed folks from brands including HBO, Amazon, NBC, Target, Snapchat, Disney and Spotify to name a few. Keynote speakers and panelists lauded the increasingly, insatiable appetite for new content, […]

From Facebook Posts to Tumblr Memes: 3 Tips on How to Talk to Fandoms

With the continued success of superhero movies and the resurgence of SciFi/Fantasy on TV, geek culture is more visible today than it has been in years. This, of course, makes fandoms a hot commodity for marketers and brands. In theory, marketing to geeks seems like an easy enough task, but in practice it is significantly […]

The TL;DR: Manufacturing Edition, September 8, 2017

Taking a look at why content marketing matters for manufacturing companies and offering insights on how to do it well.  A Quick Refresher on B2B Brand Strategy A strong B2B brand strategy is one of the most important initiatives a brand can take. No matter what vertical a company is in, brand strategy matters. Read […]