Content

The TL;DR March 2, 2021

This week we’re discussing common myths of repurposing content, webinar etiquette tips for presenters & attendees, and the dos & don’ts of marketing and sales automation. In case you didn’t read last week’s edition, you can find it here.  3 Common Myths About Repurposing Content Debunked The benefits of repurposing content are twofold: maximize your content investments […]

The TL;DR January 26, 2021

This week we’re discussing agile marketing values for your content process, SEO myths debunked, and B2B customer engagement strategies. Did you miss our last post? Click here to read it!  5 Agile Marketing Values to Sharpen Your Content Process Even if you’re only responsible for one part of the content process, it’s best that you have a comprehensive, end-to-end view of […]

The TL;DR December 8, 2020

This week we’re discussing social media trends for next year, landing page copywriting tips, and utilizing video content during the holidays. Read our last edition here if you haven’t already.  9 Social Media Trends Marketers Should Watch in 2021 Given the circumstances of this past year, our connection to social has increased exponentially as 3.6 billion users look to their platforms for networking, […]

The TL;DR August 25, 2020

This week we’re discussing reasons to include PR specialists in content creation, content and tech tips for 2021, and tips for an effective website. Have you read last week’s TL;DR? Check it out here.  4 Reasons Why a Digital PR Specialist Should Be Involved in Content Creation Put content creators in the same room as your digital PR […]

The TL;DR August 4, 2020

This week we’re discussing tips for creating shareable content, lead generation mistakes to avoid, and the immediate future of content marketing. Just in case you missed last week’s edition, you can click here to read it. 6 Ways to Create Content That Markets Itself When it comes to social media marketing, doing the bare minimum isn’t going […]

The TL;DR July 28, 2020

This week we’re discussing Gen Z spending habits, ways to improve your content performance, and insights into effective brand messaging. In case you didn’t read last week’s edition, you can read it here. 5 Things Gen Z Will Spend Money On & Why Marketers Should Care Compared to Millennials, Gen Z tends to be more budget-conscious […]

The TL;DR July 14, 2020

This week we’re discussing ways to use social media data for content, common Facebook ad mistakes to avoid, and on-page ranking factors for SEO success. Did you miss last week’s edition? Catch it here. 5 Creative Ways to Use Social Media Data as a Source for Content Having data as the driving force behind your content […]

The TL;DR July 7, 2020

This week we’re discussing tips for conversational marketing, interactive content to include in blog posts, and website mistakes that affect SEO. If you missed last week’s edition, you can read it here. 6 Effective Tips for Successful Conversational Marketing Combine social listening and engagement with an understanding of the user experience by gathering feedback through conversational […]

The TL;DR June 9, 2020

This week we’re discussing easy and effective snackable content formats, steps for creating empathetic content, and landing page practices to boost conversion rates on your site. No need to fret if you missed last week’s edition – you can read it here. 4 Snackable Content Formats That Lead to Lucrative Outcomes As opposed to long-form content, […]

The TL;DR April 28, 2020

This week we’re discussing ways to make your content viral, online search behaviors of Gen Z, and marketing KPIs you should be tracking. You can read last week’s edition here if you didn’t catch it. 6 Ways to Create Content That Markets Itself Since content is constantly being shared across the web, it takes more than simply […]

The TL;DR February 25, 2020

This week we’re discussing the benefits of drone videography, utilizing insights-driven marketing, and steps for creating website content. If you missed the latest edition, you can read it here. Benefits of Drone Video for Businesses Video should be a focal point of your marketing efforts, especially considering it’s the best performing content type across social platforms. […]

Into The Stream: One Person’s Journey to Cutting the Cord

When I recently moved into my new apartment in New York City, the first thing I did was to buy two 55” Samsung 4K smart TV’s. I didn’t even have a bed or a chair, but my priorities are my priorities. For the first time, I chose not to buy cable with my Wi-Fi package.  […]

The TL;DR March 26, 2019

This week we’re diving into some Facebook and Instagram updates, how to write effective social copy, and the top website trends for 2019. Facebook’s Replies and Instagram Checkout In its continuous slew of usability updates, Facebook has added direct reply options to Messenger and Instagram has added an in-app checkout option. You can read more […]

The TL;DR November 19, 2018

This week we’re talking about Facebook’s latest algorithm shift, Pinterest’s new look, and how color affects website conversions. Facebook De-Incentivizes Controversial Content It’s been a rough year for the social media platform, and their latest change aims to address one of the most pressing issues: fake news and upsetting/controversial content. You can read the full […]

Variety Entertainment & Technology Summit Recap: Content is Still King

Content is still king… At the #VARIETYENTTECH summit in NYC on May 4th, thought leaders from media agencies and networks alike joined a bevy of heavily credentialed folks from brands including HBO, Amazon, NBC, Target, Snapchat, Disney and Spotify to name a few. Keynote speakers and panelists lauded the increasingly, insatiable appetite for new content, […]

The TL;DR January 16, 2018

This week we’re talking about Facebook’s big algorithm change, how to create a better content marketing strategy, and an overview of tools for creating personas. Facebook’s Big Algorithm Change Facebook recently announced that it’s making big changes to its algorithm, most importantly prioritizing friend & family content. You can read the full article here. The TL;DR: […]

The Power of Content

When powerful content evokes emotion Did you ever watch a video and feel your heart swell up, feel those tears start to prick your eyes, feel something bigger than yourself? That happened to me this past Saturday. It was unexpected, and it was real. I “felt all the feels” as the kids say these days. […]