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The TL;DR May 19, 2020

This week we’re discussing psychological drivers that influence consumer behavior, the importance of consumer identity in a cookieless world, and the event industry’s future. Didn’t catch last week’s edition? Read it here. 4 Cognitive Biases and Psychological Drivers Influencing Behavior By including the use of psychology in your marketing strategy, you can increase conversions and reduce […]

The TL;DR April 14, 2020

This week we’re discussing alternatives to tracking cookies, lead generation ideas, and emerging trends related to COVID-19. If you missed last week’s edition, you can find it here. 6 Marketing Alternatives to Tracking Third-Party Cookies Though third-party cookies will soon phase out, other tactics can still help you learn about your target audience, develop buyer personas, […]