Email in the Time of Coronavirus: How to Market During COVID-19 the Empathetic Way

If you have received an email from a brand you subscribe to about Covid-19, you’re not alone. And with the constantly changing rules and regulations regarding overall business, the odds are you have received multiple emails from the same company regarding their stance and how you, the consumer, can still interact with them, the company. […]

Mentoring in a Virtual World

One does not succeed alone, and surrounding yourself with a group of mentors is paramount to both personal and professional growth. Their kindness, respect, and honesty will inspire you to be both a better creative professional and a valued team leader. Thus, it’s always a genuine honor and pleasure to participate in the annual AIGA […]

The TL;DR June 2, 2020

This week we’re discussing tactics for crisis marketing, LinkedIn statistics, and product search trends amid COVID-19. You can find our last edition here in case you missed it. 4 Tactics to Add to Your Crisis Marketing Playbook With the repercussions of the global pandemic all around us, marketers are recognizing the opportunity for new plays. Make sure […]

The TL;DR May 12, 2020

This week we’re discussing lead nurturing tactics, user-generated content in a post-lockdown world, and steps for managing a PR crisis. In case you missed last week’s edition, you can find it here. 7 Amazingly Effective Lead Nurturing Tactics Implementing a lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy, […]

The TL;DR May 5, 2020

This week we’re discussing how to balance brand safety and corporate responsibility, recent sales metrics, and news consumption trends amid COVID-19. Don’t worry if you missed last week’s edition! You can read it here. 3 Tips to Balance Brand Safety and Corporate Responsibility Access to quality information is critical during a crisis. Advertisers have a corporate […]

TV Production in The Time of Coronavirus

What happens when you can’t produce a show in a studio full of techs, talent, and an audience? You shoot it from home! Cheaper solutions are everywhere, and they are looking better and better as their use is expanded over the broadcast and digital spectrum. Early on, as the news chat shows like ABC NIGHTLINE […]

Advertising in the Time of Coronavirus

Brave New World All you have to do is visit Times Square in New York City, Piccadilly Circus in London, or Shibuya Crossing in Tokyo, and the empty streets tell the story. What once were crowded, brightly lit by huge electronic billboards, public squares, have become something out of a post-apocalyptic science fiction movie. If […]