Customer Engagement

Email: The Holy Grail of the MarCom Toolbox

BY CLARK KIPLING, SVP OF STRATEGY & ANALYTICS AT DEFINITION 6 Email. This workhorse medium might not be the most glamorous tool in your MarTech stack, but underestimate it at your own risk. That’s because few channels can match its ability to drive revenue and deliver ROI. In fact, it’s so reliable that we often […]

The TL;DR January 26, 2021

This week we’re discussing agile marketing values for your content process, SEO myths debunked, and B2B customer engagement strategies. Did you miss our last post? Click here to read it!  5 Agile Marketing Values to Sharpen Your Content Process Even if you’re only responsible for one part of the content process, it’s best that you have a comprehensive, end-to-end view of […]