Customer Experience

What is a Marketing Forecast?

Accurately predicting consumer behavior based upon data was the promise of the digital revolution. Sure, that reality took a few more years to come to fruition than the futurists predicted.  But for today’s marketer, decisions that were once based upon gut instinct and intuition can now be confidently driven by data in the form of […]

What Is Customer Experience? (And Why Is It So Important?) 

It’s hard to imagine a brand being casual about Customer Experience (CX) these days. Few things have a more profound impact on brand perception than the feeling a customer is left with after interacting with your organization. One too many clicks on your website, a long queue, a non-intuitive interface…and suddenly you have a consumer […]

4 Ways to Leverage Customer Experience to Drive Digital Strategy

BY AARON GILL, SENIOR DIGITAL STRATEGIST AT DEFINITION 6 Customer and User Experience Ensuring that a business strategy incorporates the experience of customers can be critical to business success. Satisfied customers are crucial to the success of any business. The experience customers have with a business’s services and products has an enormous impact on the […]

Trust. Personalization. Privacy. Increasing ROI and Deepening Consumer Relationships.

BY DWENYA POUNCY, DIRECTOR OF STRATEGY AT DEFINITION 6 The post-pandemic surge of digital commerce and virtual experiences coupled with the move to a cookie-less world make a company’s ability to leverage data to personalize both digital engagement and touchpoints more crucial than ever before. A Boston Consulting Group (BCG) study reports that 72% of […]

Digital Transformation: Why Starting Small is Critical

Digital Transformation (DX) initiatives are so ubiquitous that any company not sponsoring one is likely in the 1 percentile. According to a Pre-Pandemic Gartner Survey, 96% of CIOs reported some form of DX initiative being funded Post-pandemic.  Although there is no “one-size-fits-all” approach for digital transformation, D6 has successfully transformed multiple large-scale enterprises by following […]

Identifying DX Pain Points Doesn’t Have to be Painful

Digital Transformation (DX) initiatives are so ubiquitous that any company not sponsoring one is likely in the 1 percentile. According to a Pre-Pandemic Gartner Survey, 96% of CIOs reported some form of DX initiative being funded Post-pandemic.  Although there is no “one-size-fits-all” approach for digital transformation, D6 has successfully transformed multiple large-scale enterprises by following […]

The TL;DR April 21, 2020

This week we’re discussing tips for a better customer experience, ways the workplace is changing, and the idea of paying for social media to avoid data-sharing. Missed last week’s edition? Read it here! 7 Tips to Make Every Interaction with Customers the Best Customer experience shouldn’t end with the sale. It’s an ongoing process that your […]

The Six Pillars of Great Digital Customer Experience

Digital Customer Experience (or Digital CX) is more than a buzzword or a trend—it’s a pillar of marketing, right up there with consumer research, digital strategy, and brand identity. Good Digital CX happens at the crossroad of innovative technology, smart analytics, and impactful content. When these things come together, they create a positive, memorable experience […]

The TL;DR October 1, 2019

This week we’ll share how to sell on social without being salesy, the 6 best ways to improve customer experience, and 9 underrated link building strategies. If you missed last week’s issue you can check it out here. How to Sell on Social Without Being Salesy Nothing turns off potential customers faster than a hard sell, […]

Shifting the Hero Perspective

The Real Hero’s Consumer Journey If you ask most companies who the hero of their brand story is, an alarming number will point to themselves, the brand. They are, sadly, mistaken. More importantly, they could be losing customers, if not in sheer numbers then certainly in emotional buy-in. When brands focus on themselves and how […]

How the Gig Economy Impacts Full-Service Restaurant Customer Experiences

I spend a lot of time thinking about how businesses use technology to deliver value to their customers. One of the more interesting developments over the past decade is the rise of ubiquitous restaurant delivery – Grubhub, DoorDash, Uber Eats, and others. But a great delivery experience isn’t only about handing food off to a […]