Customer Experience

The TL;DR April 21, 2020

This week we’re discussing tips for a better customer experience, ways the workplace is changing, and the idea of paying for social media to avoid data-sharing. Missed last week’s edition? Read it here! 7 Tips to Make Every Interaction with Customers the Best Customer experience shouldn’t end with the sale. It’s an ongoing process that your […]

The Six Pillars of Great Digital Customer Experience

Digital Customer Experience (or Digital CX) is more than a buzzword or a trend—it’s a pillar of marketing, right up there with consumer research, digital strategy, and brand identity. Good Digital CX happens at the crossroad of innovative technology, smart analytics, and impactful content. When these things come together, they create a positive, memorable experience […]

The TL;DR October 1, 2019

This week we’ll share how to sell on social without being salesy, the 6 best ways to improve customer experience, and 9 underrated link building strategies. If you missed last week’s issue you can check it out here. How to Sell on Social Without Being Salesy Nothing turns off potential customers faster than a hard sell, […]

Shifting the Hero Perspective

The Real Hero’s Consumer Journey If you ask most companies who the hero of their brand story is, an alarming number will point to themselves, the brand. They are, sadly, mistaken. More importantly, they could be losing customers, if not in sheer numbers then certainly in emotional buy-in. When brands focus on themselves and how […]

How the Gig Economy Impacts Full-Service Restaurant Customer Experiences

I spend a lot of time thinking about how businesses use technology to deliver value to their customers. One of the more interesting developments over the past decade is the rise of ubiquitous restaurant delivery – Grubhub, DoorDash, Uber Eats, and others. But a great delivery experience isn’t only about handing food off to a […]