Data Analytics

Email: The Holy Grail of the MarCom Toolbox

BY CLARK KIPLING, SVP OF STRATEGY & ANALYTICS AT DEFINITION 6 Email. This workhorse medium might not be the most glamorous tool in your MarTech stack, but underestimate it at your own risk. That’s because few channels can match its ability to drive revenue and deliver ROI. In fact, it’s so reliable that we often […]

More Than Numbers: Data Storytelling & Visualization

When people think of analytics, they tend to think of numbers, charts, dashboards, and excel sheets. Really, it’s much more. When used to its fullest extent, data can influence decisions that can help grow your business and increase revenue. At DEFINITION 6, we help you understand your data and make those revenue-increasing decisions. Gathering information […]