Data

The TL;DR March 23, 2021

This week we’re discussing how to create visual content for social media, best practices for image SEO, and rising concerns around data collection. Be sure to check out last week’s edition here if you missed it.  7 Ways to Create Scroll-Stopping Visual Content for Social Media With 94% of consumer marketers using Facebook and 94% of B2B marketers using […]

6 Reasons Your A/B Test Failed (And What to Do About It)

Are your A/B tests ending with a shrug? Too often, A/B test results are inconclusive or worse, incorrect. A carefully designed A/B test avoids these common mistakes below. 1. You Didn’t Use Randomized Groups An A/B test must be free of bias. By randomizing the placement of your test population into A and B groups, […]

6 Common Data Mistakes (And How To Avoid Them)

These common issues can torpedo your reporting and analytics initiatives. Make your data work harder and generate higher-quality insights by avoiding these key mistakes. 1. Analysis Without Objectives Without a defined set of business objectives, your analytics efforts are going to struggle. Before diving into your data blindly, ensure that you have gone through a […]

The TL;DR October 13, 2020

This week we’re discussing data to include in CRM, account-based marketing, and SEO techniques to increase search traffic. In case you missed last week’s edition, you can read it here.   4 Types of Data to Include in Your CRM As the driver of your business strategy and projection, data allows you to better reach your customers […]

Turning Data Into Decisions: Don’t Let Insights Die On the Vine

Learn more about LaunchP.A.D.™ Too often, marketing analytics efforts are “reactive”, and result in few insights and little action. To keep insights from dying on the vine, here are three areas to focus on if you find your organization struggling with actioning data. 1. Integrate analytics into your planning process. Don’t be reactive, and don’t wait […]

How to Make Powerful Data Decisions Using Credible Data Science

Living in a data-driven world is a double-edged sword. While we have staggering amounts of data at our fingertips, we also run the risk of turning it into bad data science. And a decision made based on poor analytics can have a negative impact on business. But we’re not here to talk about the pitfalls […]

The Six Pillars of Great Digital Customer Experience

Digital Customer Experience (or Digital CX) is more than a buzzword or a trend—it’s a pillar of marketing, right up there with consumer research, digital strategy, and brand identity. Good Digital CX happens at the crossroad of innovative technology, smart analytics, and impactful content. When these things come together, they create a positive, memorable experience […]

Personalization vs Privacy: Zero Party Data and the Future of Marketing

We’ve all heard it before:  “Personalization is the future of marketing!” “Consumers are happy to trade their data for more personalized ads!” “If you aren’t doing personalized marketing, you’re already behind.” But is it all true? In a post-Cambridge Analytica world, are consumers really all that happy to share their data with us? Are they truly comfortable […]

The Personal Side of Data – And Why It Matters

Spotify recently released their “Spotify Wrapped” for 2018, an occasion I look forward to every year. Thanks to having some of the richest data on the internet, Spotify is able to delight their audiences by giving them a personalized experience they can share with their friends. So what can we learn from Spotify about data? […]

Are There Any Guarantees in Business? Maybe One, Sales Growth.

A client recently asked us if we can guarantee 10% sales growth with the DEFINITION 6 approach to their needed digital transformation. We smiled and confidently said, “yes”. Really. We’ve seen it time and time again. To achieve that level of sales growth (and more) it takes a disciplined approach and an organization getting serious […]