Data

Building Data-Informed CPG Loyalty Programs

With 2.5 million US online retail options at consumers’ fingertips, CPG brands need to provide unique incentives to keep customers coming back. While there is no shortage of CPG loyalty programs, brands can set themselves apart by creating loyalty and rewards incentives tailored to their offerings. Our creatives at DEFINITION 6 are here to help […]

CPG Brand Marketing Gets Phygital 

Why phygital experiences are necessary  The global pandemic sent a new wave of shoppers to online stores, and its impact continues to appear in customer journeys and behaviors today. In addition to the in-store and online experience, a new category of shopping has emerged to popularity: BOPIS (buy online, pick up in-store). With that, CPG […]

Top 4 Highlights from Salesforce Marketing Cloud’s Spring Release

Salesforce Marketing Cloud has recently released a set of new features that promise to enhance the user experience and help marketers connect with their customers in more effective and personalized ways. In this blog post, we’ll take a closer look at our CRM team’s four primary highlights from the latest release.  The integration of WhatsApp […]

CPG 101: Creating CPG Insights with Marketing Data

The consumer packed goods (CPG) experience is going digital in 2023, which means brands most likely need to revisit their online strategies. Conversions depend on four key CPG insights: customer expectations, the omnichannel shopping experience, a competitive landscape, and strong data and technology. At DEFINITION 6, we find creative solutions to improve these insights based […]

The Role of Data in Forecasting

You don’t need perfect data to begin forecasting. Like most digital processes, forecasting and data collection are iterative processes. The disciplined act of data collecting itself will improve your collection and application of data, so by doing something with your data now, you’re setting in motion a process that leads to better data and insights […]

How to Forecast Marketing ROI (Free Template)

$1 trillion—that’s the estimated marketing spend worldwide in 2022. Your company’s marketing budget might sound like a drop in the bucket compared to the global number but, large or small, we all must justify our numbers. Learning how to forecast marketing ROI can help. A simple calculation for marketing ROI looks like this:  Marketing revenue — […]

6 Reasons Your A/B Test Failed (And What to Do About It)

Are your A/B tests ending with a shrug? Too often, A/B test results are inconclusive or worse, incorrect. A carefully designed A/B test avoids these common mistakes below. 1. You Didn’t Use Randomized Groups An A/B test must be free of bias. By randomizing the placement of your test population into A and B groups, […]

6 Common Data Mistakes (And How To Avoid Them)

These common issues can torpedo your reporting and analytics initiatives. Make your data work harder and generate higher-quality insights by avoiding these key mistakes. 1. Analysis Without Objectives Without a defined set of business objectives, your analytics efforts are going to struggle. Before diving into your data blindly, ensure that you have gone through a […]

The Six Pillars of Great Digital Customer Experience

Digital Customer Experience (or Digital CX) is more than a buzzword or a trend—it’s a pillar of marketing, right up there with consumer research, digital strategy, and brand identity. Good Digital CX happens at the crossroad of innovative technology, smart analytics, and impactful content. When these things come together, they create a positive, memorable experience […]