Digital Analytics

Your Quick Guide to Digital Experience Strategy Using Analysis and Insights

With a variety of different digital platforms, channels, and technologies currently available in the world, many businesses confront digital experience strategy with confusion and a hodgepodge approach that is more like throwing spaghetti at a wall than using insightful strategic thinking.    Although it can be both complicated and ambiguous, there are ways to simplify […]

What’s the True Measure of GA4, Google’s Newest Analytics Platform?

Google Analytics has some big changes coming. Here’s what you need to know and when to take action.

6 Common Data Mistakes (And How To Avoid Them)

These common issues can torpedo your reporting and analytics initiatives. Make your data work harder and generate higher-quality insights by avoiding these key mistakes. 1. Analysis Without Objectives Without a defined set of business objectives, your analytics efforts are going to struggle. Before diving into your data blindly, ensure that you have gone through a […]