Digital Analytics

What’s the True Measure of GA4, Google’s Newest Analytics Platform?

Google Analytics has some big changes coming. Here’s what you need to know and when to take action.

6 Common Data Mistakes (And How To Avoid Them)

These common issues can torpedo your reporting and analytics initiatives. Make your data work harder and generate higher-quality insights by avoiding these key mistakes. 1. Analysis Without Objectives Without a defined set of business objectives, your analytics efforts are going to struggle. Before diving into your data blindly, ensure that you have gone through a […]