Digital Marketing

Your Quick Guide to Driving Strategy Using Analysis and Insights

By Aaron Gill, with contributions from Stephanie Putnam and Dwenya Pouncy  With a variety of different digital platforms, channels, and technologies currently available in the world, many businesses confront digital experience strategy with confusion and a hodgepodge approach that is more like throwing spaghetti at a wall than using insightful strategic thinking.    Although it […]

The Digital Transformation Journey Begins with this Single Step

Digital Transformation (DX) initiatives are so ubiquitous that any company not sponsoring one is likely in the 1 percentile. According to a Pre-Pandemic Gartner Survey, 96% of CIOs reported some form of DX initiative being funded Post-pandemic.  Although there is no “one-size-fits-all” approach for digital transformation, D6 has successfully transformed multiple large-scale enterprises by following […]

Making AR Adoption a Reality: Have the Tools Finally Caught Up With the Technology?

For years the conversation about augmented reality centered on how there are some great practical applications for AR, but that the tools to easily build and incorporate those experiences were lacking. After discussing this yet again with a colleague recently, I lost my entire Saturday morning to investigating that argument. As a Digital Marketing Agency, […]

The TL;DR January 28, 2019

This week we’re discussing Twitters “Original Tweeter” test, how to generate more reach on Facebook, and 20 digital marketing trends to keep your eye on. Twitter Tests “Original Tweeter” Tag Platforms are constantly updating to make things easier for users and to keep them on their sites. Twitter’s most recent test could have far-reaching effects […]

D6 Moves to New Offices in NYC – Press Release

Designed for Collaboration and Client Service, Digital Marketing Agency DEFINITION 6 Moves to New Offices in NYC ATLANTA/NYC, May 4, 2018 — Digital marketing agency DEFINITION 6 is now serving clients from new offices at 218 West 40th Street in New York City. Designed for maximum collaboration and incorporating state-of-the-art technology, the agency’s new 14,000 s.f. office currently […]

DEFINITION 6 – The Name, The Number, The Next Big Thing

For over 20 years, one question I often get is “So what’s with the name?”. The name DEFINITION 6 embodies our brand. When the company launched, the industry was changing, and we were at the forefront of something big. A single word defined the future: “Transformation.” As leaders and catalysts and solutionists for the digital […]

The TL;DR March 26, 2018

This week we’re talking about Snapchat updates, Instagram business profiles, and digital marketing trends for 2018. Snapchat released two new location based ad options As Snapchat continues to push growth and try to maximize income, they’ve added two new ad targeting options for brands. You can read the full article here. The TL;DR Location Categories: Advertisers are […]

The TL;DR December 11th, 2017

This week we’re talking about Facebook’s new question functionality, direct sales on Facebook, and some of the best social campaigns of the year.  Facebook Adds “Answer a Question” Feature Facebook has added a prompt to the post box asking people to answer a question. Read the full article here. The TL;DR Facebook has noticed a continued […]

The TL;DR December 4, 2017

This week we’re talking about digital marketing predictions, Facebook pro tips, and marketing video.  7 Bold Predictions for Digital Marketing in 2018 What should marketers keep in mind going into 2018? Here are 8 predictions. Read the full article here. The TL:DR CryptoCurrency: With the rising popularity of blockchain and currencies like bitcoin, expect to see ads […]