ADA Website Compliance & Interactive Accessibility: A Beginner’s Guide

As access to digital channels and platforms becomes more and more a critical part of daily life, it is imperative that ADA compliance, as it relates to digital customer experiences, is not only considered, but followed.  According to US Census Data, nearly 1 in 5 Americans are living with a diagnosed disability, and over half of those […]

The Six Pillars of Great Digital Customer Experience

Digital Customer Experience (or Digital CX) is more than a buzzword or a trend—it’s a pillar of marketing, right up there with consumer research, digital strategy, and brand identity. Good Digital CX happens at the crossroad of innovative technology, smart analytics, and impactful content. When these things come together, they create a positive, memorable experience […]

One weekend. One website. Seven volunteers. Infinite caffeine.

60 cups of Batdorf & Bronson coffee, 15 Red Bulls, and ten Mountain Dews is about the amount of caffeine it took to get the DEFINITION 6 team through this past weekend’s 48-hour hackathon-style event: 48in48. 48in48 is a social entrepreneurship organization that brings local professionals together to create websites and digital materials to help local […]

Time to Give Public Relations the Full Toolset

Laura Pair, Synaptic Digital’s SVP and Group Sales Director talks about what she sees are the most critical issues facing PR professionals in 2018. “The media landscape and the nature of modern communication has changed significantly in the last decade, but the last few years have seen a revolution. More than ever, public relations is […]