Email Marketing

Email: The Holy Grail of the MarCom Toolbox

BY CLARK KIPLING, SVP OF STRATEGY & ANALYTICS AT DEFINITION 6 Email. This workhorse medium might not be the most glamorous tool in your MarTech stack, but underestimate it at your own risk. That’s because few channels can match its ability to drive revenue and deliver ROI. In fact, it’s so reliable that we often […]

RE: Here’s what the iOS 15 update really means for your email program.

Take a deep breath: this is a powerful wave of PR but we have been here before…

Email in the Time of Coronavirus: How to Market During COVID-19 the Empathetic Way

If you have received an email from a brand you subscribe to about Covid-19, you’re not alone. And with the constantly changing rules and regulations regarding overall business, the odds are you have received multiple emails from the same company regarding their stance and how you, the consumer, can still interact with them, the company. […]

The TL;DR September 29, 2020

This week we’re discussing B2B email marketing practices, tips for creating calls to action, and a checklist for effective buyer personas. Read last week’s edition here if you haven’t already.  5 B2B Email Marketing Best Practices to Maximize Your Campaign Given that 73% of US millennials are involved in purchase decision-making at companies, B2B campaigning is a lucrative lead source that your brand needs. […]

The TL;DR June 16, 2020

This week we’re discussing ways to implement audio in marketing, important marketing metrics to measure, and lead magnet ideas to expand your email list. In case you didn’t catch last week’s edition, read it here. 4 Ways to Use Audio in B2B Marketing Audio content and listenership are on the rise, presenting more opportunities for marketers. […]

The TL;DR March 24, 2020

This week we’re discussing tips for working from home, a checklist for your next marketing email, and ways to increase your content marketing conversion rate. Didn’t read last week’s edition? Click here to read it! 14 Tips to Successfully Work From Home With more people working from home than ever before, it’s important to stay productive in […]

The TL;DR March 17, 2020

This week we’re discussing tips for local SEO, the differences in usage of Facebook, Instagram, and Twitter, and must-know email marketing metrics. You can read last week’s edition here in case you missed it. 8 Tips to Optimize Your Site for Local SEO Four out of five consumers use search to find local information. Use these eight […]

The TL;DR January 28, 2020

This week we’re discussing 2020 social media trends, the fate of influencer marketing, and email marketing stats. Did you miss our last edition? Have no fear; you can read it here. 3 Evolving Social Media Trends to Embrace in 2020 With social media marketing practices constantly updating, it’s important to know the latest trends to keep […]

The TL;DR November 19, 2019

This week we’re covering a newly improved LinkedIn feature, tips for a user-friendly loyalty app, and the Do’s and Don’t’s of email marketing. Missed last week’s edition? Check it out here! 4 Ways To Improve Engagement On Your Customer Loyalty App The average consumer is active in six loyalty programs, so how do you make yours […]

The TL;DR September 17, 2019

This week we’re teaching you how to build your Google search reputation, better curate content, and improve email marketing. Did you miss last week’s issue? You can check it out here. 5 Keys to Building a Strong Brand Reputation in Search Your search reputation is more important the ever – so how can you ensure that […]

The TL;DR September 10, 2019

This week we’ll talk about reputation management, how to set yourself up for holiday success with email deliverability, and 12 stats to get you excited about video marketing. If you missed the last issue, you can check it out here. 3 Reputation Management Tasks You Should Be Doing By now, most marketers know the basics of […]

The TL;DR August 13, 2019

This week we’re covering how to drive traffic from Instagram without “swiping up”, Google updates, and common email marketing mistakes to avoid. If you missed last week’s issue, you can read it here. 4 Simple Ways To Drive Traffic From Instagram Without “Swiping Up” Considering the high barrier for entry on the “swipe up” functionality of […]

The TL;DR February 26, 2019

This week we’re talking about social media do’s and dont’s, what email unsubscribers can teach you, and what you need to know about voice search. The Do’s and Dont’s of Social Media: 2019 Edition No matter how long you’ve been doing social media, it’s important to refresh yourself on the best practices across the board. […]

4 Email Marketing Trends to Keep an Eye on in 2019

With 2018 coming to a close, most email marketing teams are already deep in the planning trenches gearing up for Q1 and Q2 of next year. As many of us saw, this year brought us advancements in automation, the tug of war between personalization and privacy, and the rise of the emoji subject line. Sure […]

The TL;DR November 5, 2018

This week we’re talking about how to use Instagram’s nametag tool, how to create shareable blog content for social media, and tips on how to design more effective email marketing. 5 Ways To Use Instagram’s Nametag Tool Instagram recently released their new nametag tool, which at first might seem redundant to users. However, we found […]