Entertainment

VIDEO: Why Performance Marketing is Critical to Your Success

What the Numbers Mean and Why They Matter Whether you call it performance, acquisition, or behavioral marketing, marrying data to creative is now a critical function that all entertainment services must practice. From nascent streamers, to linear networks or full-fledged digital platforms, working with data is no longer optional. Fine-tuning the process of wringing the […]

Meet Anthony Cortese

Ten-time Emmy winner, Anthony J. Cortese brings to DEFINITION 6 over thirty years of experience telling unique stories on TV. He is currently working on his fifth Super Bowl Broadcast, for which he will be cutting several pieces. The spots will be viewed by well over 110-million people during the game. Talk about high-profile! He […]

Entertainment in 2020: Streaming Solidifies Its Empire and Broadcast Continues to Decline

The New York Times recently wrote that “every three decades, or roughly once a generation, Hollywood [and media] experience a seismic shift. The transition from silent films to talkies in the 1920s. The rise of broadcast television in the 1950s. The raucous “I Want My MTV” cable boom of the 1980s. It is happening again. […]

I Want My Free TV (and any other video content I consume)!

I don’t want too many commercials, and I don’t want to pay for a ton of subscriptions. So, what’s left? Steal it? I don’t think so. Let’s look at the numbers, shall we? Television is still one of the major mass media of the United States. The Consumer Electronics Association said, as of 2011, household […]

The Art of the Trailer Edit

Admit it…you love to watch the trailers before a feature film in the theater. I know I look forward to seeing what’s new at the movies, and the more exciting and compelling, the better. We used to call them “coming attractions.” When they are at their best, they make you want to go see the […]

Variety Entertainment & Technology Summit Recap: Content is Still King

Content is still king… At the #VARIETYENTTECH summit in NYC on May 4th, thought leaders from media agencies and networks alike joined a bevy of heavily credentialed folks from brands including HBO, Amazon, NBC, Target, Snapchat, Disney and Spotify to name a few. Keynote speakers and panelists lauded the increasingly, insatiable appetite for new content, […]

Navigating the Entertainment Industry

Entertainment is a wild, crazy, keep-you-on-your-toes industry. Unlike other career paths, like law, medicine or even entrepreneurship, the journey down the path to an entertainment-related career can sometimes be near impossible to find, which is why it’s important to not be afraid of forging your own. I may be dating myself a little, but from […]