The TL;DR April 6, 2021

This week we’re sharing Facebook’s new newsfeed filters, YouTube’s new approach to dislikes, and Facebook stats you need to know. If you missed last week’s edition you can find it here.    Facebook Adds Newsfeed Filter & Comment Restrictions After years of criticism for allowing newsfeeds and comment sections to become increasingly divisive, Facebook has added new newsfeed filters and […]

The TL;DR July 14, 2020

This week we’re discussing ways to use social media data for content, common Facebook ad mistakes to avoid, and on-page ranking factors for SEO success. Did you miss last week’s edition? Catch it here. 5 Creative Ways to Use Social Media Data as a Source for Content Having data as the driving force behind your content […]

The TL;DR November 26, 2019

This week we’re talking 2020 SEO trends, Facebook’s new ad placement control, and engaging your audience with storytelling. Just in case you missed last week’s edition, we have it right here for you. 5 Major SEO Trends That Will Influence Your Work in 2020 SEO allows you to always have a hand on the pulse and provide […]

The TL;DR October 22, 2019

This week we’ll cover Facebook’s new comprehensive “Disruptor Hub”, how to successfully transform a brand, and web design stats to inform your next site update. If you missed last week’s issue you can find it here. Facebook Launches “Disruptor Hub” Facebook has released even more tools for marketers, likely in a bid to keep them spending […]

The TL;DR September 24, 2019

This week we’re talking about content marketing mistakes to avoid, Facebook’s new Creator Studio guide, and how to create and refine user personas. If you missed last week’s edition, you can find it here. 6 Key Content Marketing Mistakes to Avoid To make sure you’re using the best content marketing practices, take a look at these […]

The TL;DR July 30, 2019

This week we’ll talk about Facebook’s new data policies, optimizing your LinkedIn company page, and the history of social media. If you missed all of the great info in last week’s edition, you can find it here. Facebook Announces New Data Protection Measures On the heels of Facebook’s FTC and SEC settlement, the platform announced several […]

The TL;DR July 23, 2019

This week we’ll cover how to monitor your competitors’ content strategy, Facebook’s Holiday Insights Guide, and why font choice matters. If you missed last week’s edition you can find it here. 7 Ways to Monitor Your Competitors’ Content Strategy Knowing what your competitors are doing is an important piece of the content marketing puzzle. Here are […]

The TL;DR July 16, 2019

This week we’ll talk about the dangers of influencer marketing, Facebook’s new creator incentives, and social platform stats to help you decide where to focus your brand. If you missed last week’s issue you can find it here. 6 Dangers of Influencer Marketing Often considered one of the most useful marketing tools today, influencer marketing still […]

The TL;DR July 9, 2019

his week we’ll be covering Instagram’s new group chat, Facebook “Top Fans” targeting, and tips on writing headlines that draw in readers. If you missed last week’s issue, you can find it here. Instagram Launches “Join Chat” Sticker to Stories Instagram recently launched a new feature that could cause drastic changes to your Stories marketing. You […]

The TL;DR June 11, 2019

This week we’ll dive into LinkedIn’s new research and insights series, Facebook chatbot analytics, and Instagram stats your business needs to know. LinkedIn Announces New Ad Research and Insights Series In its continuing conquest to be the top social network for marketers, LinkedIn has announced two tools aimed at helping marketers learn what ads work […]

The TL;DR May 21, 2019

This week we’ll cover how to grow your Facebook following, how to use motion media on social, and share 100+ stats to help you with your social strategy. 5 Simple Ways to Grow Your Facebook Following In the wake of Facebook’s latest announcements, having a strong following is more important than ever. Here are 5 […]

The TL;DR April 23, 2019

This week we’ll talk about Facebook’s potential new feed & Instagram’s new live video test, LinkedIn updates, and share advice on how to create a landing page that works. Facebook’s Swipeable Feed & Instagram’s Communal Video Facebook never stops innovating for their platforms, and this week is no exception. They’re testing a new feed type […]

The TL;DR April 2, 2019

This week we’ll chat about several Facebook updates, writing good social copy when you aren’t a writer and how to use your LinkedIn page effectively. Facebook Announces Big Changes to Ad Archives and Reaction Facebook never slows down its drive towards innovation and improvement, and this week is no exception. The platform has been busy […]

The TL;DR March 26, 2019

This week we’re diving into some Facebook and Instagram updates, how to write effective social copy, and the top website trends for 2019. Facebook’s Replies and Instagram Checkout In its continuous slew of usability updates, Facebook has added direct reply options to Messenger and Instagram has added an in-app checkout option. You can read more […]

The TL;DR March 19, 2019

This week we’re talking about Facebook phasing out ad relevance, marketing mistakes to avoid and SEO trends to watch out for. Facebook to Phase Out Ad Relevance Score Recently Facebook announced it will phase out its ad relevancy score in favor of more granular, actionable metrics. Read on to find out what that means for […]

The TL;DR February 11, 2019

Before we dive in, we wanted to let you know that starting next week, you can expect the TL;DR on Tuesdays instead of Mondays. We’ll still be providing your industry insights and updates, but now we’ll have a video to go with it! Thanks for sticking with us. This week we’re covering Facebook’s new targeting […]

The TL;DR January 28, 2019

This week we’re discussing Twitters “Original Tweeter” test, how to generate more reach on Facebook, and 20 digital marketing trends to keep your eye on. Twitter Tests “Original Tweeter” Tag Platforms are constantly updating to make things easier for users and to keep them on their sites. Twitter’s most recent test could have far-reaching effects […]

The TL;DR December 10th, 2018

This week we’re discussing Facebook and Instagram updates, bold predictions for digital marketing in 2019, and how to create effective infographics. Facebook & Instagram Updates It’s been a busy year for the two social platforms, and they show no signs of slowing down. Read more about Facebook’s comment quality feedback here, group stories here, and Instagram’s addition […]

The TL;DR November 19, 2018

This week we’re talking about Facebook’s latest algorithm shift, Pinterest’s new look, and how color affects website conversions. Facebook De-Incentivizes Controversial Content It’s been a rough year for the social media platform, and their latest change aims to address one of the most pressing issues: fake news and upsetting/controversial content. You can read the full […]

The TL;DR November 12, 2018

This week we’re discussing the characteristics chatbots should have, Fortnite and Gen Z, and why you should be on Pinterest. 8 Characteristics All Facebook Messenger Chatbots Should Have Chatbots are growing in popularity, but marketers need to be careful to use them correctly. Find out eight tips below and read the full article here. The TL;DR […]

The TL;DR October 22, 2018

This week we’re discussing social media tactics that need to be retired, tips for going live on Instagram, and how to avoid creating low-quality ads on Facebook. 3 Social Media Tactics to Retire Social media is always evolving which often causes certain tactics to still be used long after they should have been left behind. […]

The TL;DR October 15, 2018

This week we’re chatting about Facebook Marketing Partner updates, how to use hashtags, and how to create viral content. Facebook Updates Marketing Partner Program Facebook recently held its annual marketing partner summit, and they announced several updates at the event. Read on to find out more and check out the full article here. The TL;DR Facebook […]

The TL;DR: October 8, 2018

This week we’re talking about Facebook updates to keep in mind in 2019, how Instagram has changed the world, and Holiday marketing in October. 11 Facebook Updates to Remember in 2019 Facebook has been making many updates lately and the platform has released a roundup of everything to keep in mind when planning for 2019. You can read […]

The TL;DR September 24, 2018

This week we’ll be discussing Facebook & Instagram updates, tips for Instagram Stories from Facebook’s Creative Team, and Influencer trends that aren’t disappearing anytime soon. Facebook and Instagram Add and Test New Features This week Facebook and Instagram have launched even more updates and tests. Find out about Pages joining Groups here and Instagram GIFs in DMs here. […]

The TL;DR September 17, 2018

This week we’re discussing Facebook and Instagram updates, a new Snapchat feature, and online reputation management. Facebook & Instagram Updates It has been a busy few months for Facebook and Instagram, with each platform testing and introducing new features. Read more about Instagram’s video tagging here, Facebook’s image fact-checking here, and Facebook holiday ad updates here. The TL;DR […]

The TL;DR: August 6, 2018

This week we’re talking about Facebook updates, using psychology in content marketing, and Facebook & Instagram best practices. Facebook Updates Video Analytics & Adds Activity Dashboards Recently Facebook added two new large updates. They’ve changed how they measure video performance and they’ve created an activity dashboard to help users better understand time spent on the […]

The TL;DR July 23, 2018

This week we’re covering Facebook’s ad transparency tools, researching on Reddit, and why people unfollow on Twitter. 4 Ways Facebook’s Ad Transparency Tools Are Good For Marketers Facebook’s new ad transparency tools aren’t just good for consumers – they’re good for marketers too. Read on to find out how it affects marketers. You can see […]

The TL;DR July 16, 2018

This week we’re talking about Facebook’s new AR ads, utilizing lifestyle content in your social strategy, and what not to do when running an influencer campaign. Facebook Adds New AR Ads As Facebook continues to modernize and innovate, they’ve released a new ad type that marketers can take advantage of. You can read the full […]

The TL;DR July 9, 2018

This week we’re discussing Instagram’s new tools, how to succeed on Facebook, and how to create chemistry with your customers. Instagram Rolls Out New Tools & Tests In an effort to help ensure that time users spend on Instagram is “time well spent”, Instagram has rolled out some new features and tests. This is in-line […]

The TL;DR July 2, 2018

This week we’re discussing Facebook’s new ad transparency tools, a new “snooze” option, and how to create effective vertical videos. Facebook Launches Ad Transparency Tools A while back Facebook announced that they would allow users to see what ads pages are running. This tool has finally launched. You can read the full article here. The TL;DR […]

The TL;DR June 25, 2018

This week we’re talking about Facebook Brands Collab, IGTV, and how to improve your influencer marketing process.  Facebook Introduces Brands Collab Manager: As influencer marketing continues to grow in popularity, Facebook is working to make it easier for brands and influencers to connect. To do so, they’ve introduced the “Brands Collab Manager” – a tool […]

The TL;DR June 4, 2018

This week we’re talking about new tools for Facebook groups, creating social media reports, and secrets of social media marketing.  Facebook Launches New Tools for Groups Management Facebook has been putting more and more focus on groups lately, and they recently released a suite of new tools to help improve how they run. Read the […]

The TL;DR April 23, 2018

The week we’re talking about Facebook’s new video formats, how to get people further down the ad funnel, and ten ways to better utilize carousels on Instagram. Facebook Tests Out New Video Formats In it’s continuing quest to keep visitors on its platform, Facebook is currently testing out a couple of new video formats – […]

The TL;DR April 9, 2018

This week we’re talking about Facebook data myths and misconceptions, Facebook ad targeting strategies, and the value of social listening.  Facebook Data: Myths and Misconceptions In the wake of the Cambridge Analytica discovery, there’s been a lot of information about Facebook data collection going around – find out some of the facts behind the rumors. […]

The TL;DR April 2, 2018

This week we’re talking about a Pinterest discovery update, Facebook removing its Partner Categories program, and how to encourage brand trust. Pinterest Adds “Following” Tab in Addition to Algorithm Pinterest recently updated how users can find content, giving them a choice between an algorithm or the people they follow. Read the full article here.   The […]

The TL;DR January 16, 2018

This week we’re talking about Facebook’s big algorithm change, how to create a better content marketing strategy, and an overview of tools for creating personas. Facebook’s Big Algorithm Change Facebook recently announced that it’s making big changes to its algorithm, most importantly prioritizing friend & family content. You can read the full article here. The TL;DR: […]

The TL;DR March 12, 2018

This week we’re talking about Snapchat’s latest update, Google’s new social addition and Facebook ad mistakes.  Snapchat Adds User Tagging in Stories Snapchat has been working hard to catch up to Instagram stories lately and this latest update is no different. You can read the full article here. The TL;DR: Snapchat users are now able to […]

The TL;DR May 7, 2018

This week we’re talking about Instagram updates, Facebook’s algorithm, and Influencer marketing.  5 New Features Being Tested on Instagram Instagram is always innovating – and these five new features are sure to be welcome additions to the platform. Read the full article here. The TL;DR Slow Motion Mode: The platform is testing the option to add shoot […]

The TL;DR January 22, 2018

This week we’re talking about surviving Facebook’s big shift, Instagram updates, and marketing trends to look for in 2018. 6 Loopholes to Survive Facebook’s Algorithm Change By now it’s well known that organic page reach will continue to fall as the platform prioritizes people-to-people conversations over brand messaging. These six strategies may help brands make […]

The TL;DR January 8, 2018

This week we’re talking about Facebook’s algorithm, social strategies to leave behind, and Pinterest’s Top Trends for 2018. Facebook Newsfeed Algorithm Updates Facebook is constantly testing and updating its algorithm to stay on top of users’ needs and wants. Here are three updates to keep in mind going into 2018. Read more here. The TL;DR Intent […]

NATPE 2018

Must See Predictions About the Future of Television and Visual Media NATPE 2018 in Miami is sure to be one of the most interesting markets ever. A few years ago, the “Normal” of the broadcast television and video business was disrupted by Amazon, Netflix and Hulu, and it begat “The New Normal” with platforms like YouTube, […]

The TL;DR December 11th, 2017

This week we’re talking about Facebook’s new question functionality, direct sales on Facebook, and some of the best social campaigns of the year.  Facebook Adds “Answer a Question” Feature Facebook has added a prompt to the post box asking people to answer a question. Read the full article here. The TL;DR Facebook has noticed a continued […]

The TL;DR December 4, 2017

This week we’re talking about digital marketing predictions, Facebook pro tips, and marketing video.  7 Bold Predictions for Digital Marketing in 2018 What should marketers keep in mind going into 2018? Here are 8 predictions. Read the full article here. The TL:DR CryptoCurrency: With the rising popularity of blockchain and currencies like bitcoin, expect to see ads […]

The TL;DR November 13th, 2017

This week we’re talking about Pinterest’s new board options, Facebook polls, and the best types of video for each platform.  Pinterest Adds Board Sections Pinterest has now added the ability to organize boards into subsections. Read the full article on Social Media Today. The TL;DR The new functionality allows users to divide boards into multiple subsections. Each […]

The TL;DR October 23rd, 2017

This week we’re talking about a subscription option for Facebook Instant Articles, micro-influencers, and Facebook & Instagram crossovers.  Facebook Testing Subscription Option for Instant Articles In a move attempting to further their reach as a media company, Facebook is trying to entice more publishers to Instant Articles by introducing a subscription model. Read the full […]

From Facebook Posts to Tumblr Memes: 3 Tips on How to Talk to Fandoms

With the continued success of superhero movies and the resurgence of SciFi/Fantasy on TV, geek culture is more visible today than it has been in years. This, of course, makes fandoms a hot commodity for marketers and brands. In theory, marketing to geeks seems like an easy enough task, but in practice it is significantly […]

The TL;DR September 15, 2017

This week we talk about 5 new things Facebook is testing, Facebook’s new Crisis Response section, and Pinterest’s audience and growth.  5 New Facebook Updates & Tests Always on the cutting edge, Facebook has been testing a lot of new and exciting features. Read the full article on Social Media Today here. The TL;DR Facebook is […]

The TL;DR September 1, 2017

Exploring a drop in organic reach on Facebook, the dangers of fake followers, and 4 common Instagram mistakes.  Facebook’s Organic Reach Has Declined Up to 20% For Brands According to new research by BuzzSumo, engagement and reach for organic brand content has fallen up to 20% since January of this year. Read the full article here. […]

The TL;DR October 30th, 2017: The Prediction Edition

This week we’re talking predictions – what’s going to happen in marketing in 2018? Read up on Pinterest, Instagram, and Facebook. 5 Predictions for Facebook in 2018 Social Media Today has shared where they think Facebook marketing is going in 2018. Read the full article here. TL;DR AR Growth: Facebook has been focused on AR for a […]

The TL;DR November 20th, 2017

This week we’re talking about what to do with Twitter’s new character count, benefits and risks of Instagram Stories, and how to get great content on Facebook.  8 Ways to Use Twitter’s Longer Character Count With the new 280 character count rolling out across Twitter, it can be difficult to know what to do with […]