From Facebook Posts to Tumblr Memes: 3 Tips on How to Talk to Fandoms

With the continued success of superhero movies and the resurgence of SciFi/Fantasy on TV, geek culture is more visible today than it has been in years. This, of course, makes fandoms a hot commodity for marketers and brands. In theory, marketing to geeks seems like an easy enough task, but in practice it is significantly […]