Influencer Marketing

The TL;DR July 16, 2019

This week we’ll talk about the dangers of influencer marketing, Facebook’s new creator incentives, and social platform stats to help you decide where to focus your brand. If you missed last week’s issue you can find it here. 6 Dangers of Influencer Marketing Often considered one of the most useful marketing tools today, influencer marketing still […]

The TL;DR November 26, 2018

This week we’re talking about influencer practices to leave behind in 2018, Snapchat’s new commerce offering, and the ROI of influencer marketing. Snapchat Releases In-App Shopping Channel As Snapchat continues to evolve, it’s finding more and more ways to monetize and grow. Ahead of Black Friday last week, the platform launched “Shop and Cop”. Read […]

The TL;DR September 24, 2018

This week we’ll be discussing Facebook & Instagram updates, tips for Instagram Stories from Facebook’s Creative Team, and Influencer trends that aren’t disappearing anytime soon. Facebook and Instagram Add and Test New Features This week Facebook and Instagram have launched even more updates and tests. Find out about Pages joining Groups here and Instagram GIFs in DMs here. […]

In “The Next Normal,” What We Now Know as Television Will be Dead…

“The Next Normal” In “the next normal,” what we now know as television will be dead, and marketing the next iteration of TV will not be dependent on brand. These are two bold yet not mutually exclusive statements. People don’t watch brands…they watch video. Spending to market NBC, ABC, CBS, Fox, all the cable channels […]

The TL;DR October 23rd, 2017

This week we’re talking about a subscription option for Facebook Instant Articles, micro-influencers, and Facebook & Instagram crossovers.  Facebook Testing Subscription Option for Instant Articles In a move attempting to further their reach as a media company, Facebook is trying to entice more publishers to Instant Articles by introducing a subscription model. Read the full […]

The TL;DR: September 22, 2017

This week we’re talking about repurposing user-generated content, the do’s and don’ts of influencer marketing, and creating a good hashtag.  Repurposing Customer Content Throughout the Customer Journey: User-Generated Content, or UGC, has become an integral part of the buying cycle in today’s world. Tint recently shared some ideas on how to capitalize on this. Read […]

The TL;DR May 19th, 2017

From influencer marketing to the latest shifts in the social media landscape, here’s your of-the-moment update on what you need to know. How to Weather Influencer Marketing Growing Pains Recently Marketing Dive discussed how brands and marketers should consider handling the growing pains that come along with the massive boom in influencer marketing. What this means and […]