Insights

CPG Brand Marketing Gets Phygital 

Why phygital experiences are necessary  The global pandemic sent a new wave of shoppers to online stores, and its impact continues to appear in customer journeys and behaviors today. In addition to the in-store and online experience, a new category of shopping has emerged to popularity: BOPIS (buy online, pick up in-store). With that, CPG […]

Top 4 Highlights from Salesforce Marketing Cloud’s Spring Release

Salesforce Marketing Cloud has recently released a set of new features that promise to enhance the user experience and help marketers connect with their customers in more effective and personalized ways. In this blog post, we’ll take a closer look at our CRM team’s four primary highlights from the latest release.  The integration of WhatsApp […]

CPG 101: Creating CPG Insights with Marketing Data

The consumer packed goods (CPG) experience is going digital in 2023, which means brands most likely need to revisit their online strategies. Conversions depend on four key CPG insights: customer expectations, the omnichannel shopping experience, a competitive landscape, and strong data and technology. At DEFINITION 6, we find creative solutions to improve these insights based […]