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The TL;DR October 20, 2020

This week we’re discussing ways to reduce shopping cart abandonment, how to increase Instagram engagement rate, and the benefits of social media. If you missed last week’s post, you can read it here.  5 Proven Ways to Reduce Shopping Cart Abandonment About 2 out of 3 people will leave their online shopping cart before checking out. These missed […]

The TL;DR April 7, 2020

This week we’re discussing customer retention strategies & tools and best times for posting on Instagram. Don’t worry if you missed last week’s edition. You can find it here! 6 Ways to Boost Your Customer Retention Rate Every single customer is hard-earned. Implement one or more of the following customer retention strategies to help you receive […]

The TL;DR March 17, 2020

This week we’re discussing tips for local SEO, the differences in usage of Facebook, Instagram, and Twitter, and must-know email marketing metrics. You can read last week’s edition here in case you missed it. 8 Tips to Optimize Your Site for Local SEO Four out of five consumers use search to find local information. Use these eight […]

The TL;DR October 8, 2019

This week we’ll tell you how to keep consumers from hating your ads, share Instagram’s latest updates, and give you a crash course in SEO. If you missed last week’s issue, you can check it out here. How To Make Sure People Don’t Hate Your Ads Aversion towards ads is increasing as more people prefer to […]

The TLDR August 27, 2019

This week we’ll be helping you create a social community, explaining how social media affects purchase behavior and sharing IGTV tips. If you missed last week’s issue, you can catch up on everything here. 4 Questions to Keep in Mind When Planning Your Community-Building Strategy With the myriad algorithmic changes to all social networks recently, it’s […]

The TL;DR August 13, 2019

This week we’re covering how to drive traffic from Instagram without “swiping up”, Google updates, and common email marketing mistakes to avoid. If you missed last week’s issue, you can read it here. 4 Simple Ways To Drive Traffic From Instagram Without “Swiping Up” Considering the high barrier for entry on the “swipe up” functionality of […]

The TL;DR August 6, 2019

This week we’ll cover auditing your Google ads, creating high-performing Instagram Stories, and the changing demographics of social media. If you missed last week’s issue, you can find it here. 7 Steps to Audit Your Google Ads Google Ads are a driving force for many companies, but are you getting the most out of them? These […]

The TL;DR July 9, 2019

his week we’ll be covering Instagram’s new group chat, Facebook “Top Fans” targeting, and tips on writing headlines that draw in readers. If you missed last week’s issue, you can find it here. Instagram Launches “Join Chat” Sticker to Stories Instagram recently launched a new feature that could cause drastic changes to your Stories marketing. You […]

The TL;DR July 2, 2019

This week we’re covering how to create engaging Instagram Stories, LinkedIn’s algorithm update, and B2B Influencer Trends you should know. If you missed last week’s updates, you can find them here. 8 Tips For Creating Effective Instagram Stories and Ads More than a billion people use Stories every day across all of Facebook’s apps – so […]

The TL;DR June 11, 2019

This week we’ll dive into LinkedIn’s new research and insights series, Facebook chatbot analytics, and Instagram stats your business needs to know. LinkedIn Announces New Ad Research and Insights Series In its continuing conquest to be the top social network for marketers, LinkedIn has announced two tools aimed at helping marketers learn what ads work […]

The TL;DR April 23, 2019

This week we’ll talk about Facebook’s potential new feed & Instagram’s new live video test, LinkedIn updates, and share advice on how to create a landing page that works. Facebook’s Swipeable Feed & Instagram’s Communal Video Facebook never stops innovating for their platforms, and this week is no exception. They’re testing a new feed type […]

The TL;DR April 9, 2019

In this week’s edition, we’ll talk about why you should be using a chatbot, what you can learn from Glossier’s Instagram success and how to create blog titles that drive views. 4 Reasons You Should Consider Chatbots Chatbots are only growing in popularity, so how can you make use of them? Find out below and […]

The TL;DR March 26, 2019

This week we’re diving into some Facebook and Instagram updates, how to write effective social copy, and the top website trends for 2019. Facebook’s Replies and Instagram Checkout In its continuous slew of usability updates, Facebook has added direct reply options to Messenger and Instagram has added an in-app checkout option. You can read more […]

The TL;DR March 12, 2019

This week, we’re covering how brands are using ASMR, Instagram influencer updates, and the best call-to-action for your brand on social media. Brands and ASMR ASMR (autonomous sensory meridian response) has been rapidly growing in popularity since it showed up YouTube a few years ago, and brands are taking notice. Find out more about ASMR […]

The TL;DR March 5, 2019

This week we’re going to talk about Instagram’s latest updates, how to increase engagement on your Instagram Stories, and give you a daily checklist to level up your LinkedIn game. Testing Now: Updates to IGTV and Public Collections Though many have been slow to adopt Instagram’s new IGTV feature, the company is continuing to improve […]

The TL;DR February 19, 2019

For our first Tuesday TL;DR, we’ll be talking about LinkedIn’s new updates to Groups, the best ways to use Instagram Video, and stats about Instagram your business needs to know. LinkedIn Adds New Features To Groups Groups used to be an integral part of LinkedIn, but they fell from grace after they got filled with […]

The TL;DR January 14, 2019

This week we’ll be sharing some Instagram trends to try, how to maximize Instagram highlights, and social media trends to incorporate into your overall strategy. 5 Instagram Trends To Try This Year Instagram is one of the hottest social networks right now, and new ideas are needed to keep your feed fresh. Check out these […]

The TL;DR: December 17, 2018

In our last TL;DR of the year, we’re talking about Instagram’s new countdown sticker, habits marketers should drop in 2019, and visual trends to be aware of going into 2019. Instagram Adds “Countdown” Sticker to Stories As Instagram continues to build out its Stories offering, it has added a new sticker to the collection. Read […]

The TL;DR December 10th, 2018

This week we’re discussing Facebook and Instagram updates, bold predictions for digital marketing in 2019, and how to create effective infographics. Facebook & Instagram Updates It’s been a busy year for the two social platforms, and they show no signs of slowing down. Read more about Facebook’s comment quality feedback here, group stories here, and Instagram’s addition […]

The TL;DR December 3, 2018

This week we’ll be discussing YouTube stories, new Instagram findings, and the top graphic design trends to look out for in 2019. YouTube Introduces Stories Pretty much every social network these days has a “Stories” function, and YouTube has now added itself to the list. Find out more below and read the full article here. The […]

The TL;DR November 5, 2018

This week we’re talking about how to use Instagram’s nametag tool, how to create shareable blog content for social media, and tips on how to design more effective email marketing. 5 Ways To Use Instagram’s Nametag Tool Instagram recently released their new nametag tool, which at first might seem redundant to users. However, we found […]

The TL;DR October 29, 2018

This week we’ll be talking about Instagram’s biggest 2018 updates, lowering bounce rate on Instagram Stories, and social media mistakes that could be hurting your business. The Instagram 2018 Updates You Need to Know About Instagram has added a lot of features this year, but which ones are most important to your brand? Read on […]

6 Ways WE tv Leverages Instagram Stories to Create Audience Storytelling Magic

Every Day is a New Opportunity to Engage: WE tv social media gurus share their top tips for Instagram Stories success. When it comes to storytelling, it’s probably fair to say that WE tv has got the inside track. The US reality TV network is based on, and built around, telling human stories. The challenge […]

The TL;DR October 22, 2018

This week we’re discussing social media tactics that need to be retired, tips for going live on Instagram, and how to avoid creating low-quality ads on Facebook. 3 Social Media Tactics to Retire Social media is always evolving which often causes certain tactics to still be used long after they should have been left behind. […]

The TL;DR: October 8, 2018

This week we’re talking about Facebook updates to keep in mind in 2019, how Instagram has changed the world, and Holiday marketing in October. 11 Facebook Updates to Remember in 2019 Facebook has been making many updates lately and the platform has released a roundup of everything to keep in mind when planning for 2019. You can read […]

The TL;DR September 17, 2018

This week we’re discussing Facebook and Instagram updates, a new Snapchat feature, and online reputation management. Facebook & Instagram Updates It has been a busy few months for Facebook and Instagram, with each platform testing and introducing new features. Read more about Instagram’s video tagging here, Facebook’s image fact-checking here, and Facebook holiday ad updates here. The TL;DR […]

The TL;DR: August 6, 2018

This week we’re talking about Facebook updates, using psychology in content marketing, and Facebook & Instagram best practices. Facebook Updates Video Analytics & Adds Activity Dashboards Recently Facebook added two new large updates. They’ve changed how they measure video performance and they’ve created an activity dashboard to help users better understand time spent on the […]

The TL;DR July 9, 2018

This week we’re discussing Instagram’s new tools, how to succeed on Facebook, and how to create chemistry with your customers. Instagram Rolls Out New Tools & Tests In an effort to help ensure that time users spend on Instagram is “time well spent”, Instagram has rolled out some new features and tests. This is in-line […]

The TL;DR June 25, 2018

This week we’re talking about Facebook Brands Collab, IGTV, and how to improve your influencer marketing process.  Facebook Introduces Brands Collab Manager: As influencer marketing continues to grow in popularity, Facebook is working to make it easier for brands and influencers to connect. To do so, they’ve introduced the “Brands Collab Manager” – a tool […]

The TL;DR June 11th 2018

This week we’re talking about Instagram’s algorithm, an Instagram Stories update, and what not to do on social media. How to Use Instagram’s Algorithm to Your Brand’s Advantage: Instagram recently provided some insight into their algorithm including key factors, variables, and more. You can read the full article on Social Media Today. The TL;DR Post Consistently: One […]

The TL;DR May 21, 2018

This week we’re talking about Twitter’s new behavior monitoring, Instagram Stories updates, and how to use social media for B2B.  Twitter Implementing New Behavior Monitoring In an effort to try and minimize hate speech and bully on their platform, Twitter is implementing new behavior monitoring in their algorithm. Read the full article here. The TL;DR Rather […]

The TL;DR May 14, 2018

This week we’re talking about Instagram’s new emoji slider, social media tips from influencers, and how to come up with innovative ideas for an influencer marketing campaign. Instagram Adds New “Emoji Slider” to Stories As they continue to expand their Story offerings, Instagram announced the addition of an “Emoji Slider” to Stories. You can read […]

The TL;DR April 30, 2018

This week we’re covering new Snapchat ads, Instagram Stories, and social media algorithms. Snapchat Tests Unskippable Ads: As it works to keep up with the other social platforms, Snapchat is testing unskippable 6-second ads. Read the full article here. The TL;DR The ads are being tested on their TV-like shows. They’re currently calling them commercials. The […]

The TL;DR March 26, 2018

This week we’re talking about Snapchat updates, Instagram business profiles, and digital marketing trends for 2018. Snapchat released two new location based ad options As Snapchat continues to push growth and try to maximize income, they’ve added two new ad targeting options for brands. You can read the full article here. The TL;DR Location Categories: Advertisers are […]

The TL;DR April 16, 2018

This week we’re talking about 2018’s biggest social updates, a new Instagram Stories feature, and how to properly market on Instagram.  The Top Social Media Changes from 2018 From Instagram allowing you to follow hashtags to the Cambridge Analytica scandal, 2018 has already been a big year for social media. Here’s a quick look at […]

The TL;DR March 19, 2018

This week we’re talking about vertical video on Instagram, Generation Z’s complicated relationship with social media and the ideal sizes for images across all social networks.  4 Tips On Creating Effective Vertical Content With Instagram Stories only growing more popular, the platform released a few tips on how to get the most out of their […]

The TL;DR March 12, 2018

This week we’re talking about Snapchat’s latest update, Google’s new social addition and Facebook ad mistakes.  Snapchat Adds User Tagging in Stories Snapchat has been working hard to catch up to Instagram stories lately and this latest update is no different. You can read the full article here. The TL;DR: Snapchat users are now able to […]

The TL;DR May 7, 2018

This week we’re talking about Instagram updates, Facebook’s algorithm, and Influencer marketing.  5 New Features Being Tested on Instagram Instagram is always innovating – and these five new features are sure to be welcome additions to the platform. Read the full article here. The TL;DR Slow Motion Mode: The platform is testing the option to add shoot […]

The TL;DR March 5, 2018

This week we’re talking about Facebook Custom Audiences, Instagram Stories, and Millennials vs Generation Z. 5 Facebook Custom Audiences You Should Have With social networks going more towards paid, custom audiences are even more important than ever before. Here are 5 custom audiences every brand should make on Facebook. You can read the full article here. […]

The TL;DR February 5, 2018

This week we’re talking about Instagram updates, common pitfalls for social media marketing and how to come up with great content ideas. Instagram Adds Carousel Format to Story Ads & Allows Third-Party Scheduling Instagram announced several updates this week, including carousel format for story adds and third-party scheduling. You can read more about carousel format here and […]

The TL;DR January 22, 2018

This week we’re talking about surviving Facebook’s big shift, Instagram updates, and marketing trends to look for in 2018. 6 Loopholes to Survive Facebook’s Algorithm Change By now it’s well known that organic page reach will continue to fall as the platform prioritizes people-to-people conversations over brand messaging. These six strategies may help brands make […]

The TL;DR January 8, 2018

This week we’re talking about Facebook’s algorithm, social strategies to leave behind, and Pinterest’s Top Trends for 2018. Facebook Newsfeed Algorithm Updates Facebook is constantly testing and updating its algorithm to stay on top of users’ needs and wants. Here are three updates to keep in mind going into 2018. Read more here. The TL;DR Intent […]

The TL;DR December 18, 2017

Read about following hashtags on Instagram, updates to Google Analytics, and what to look for in marketing in 2018.  Instagram Now Allows Users to Follow Hashtags As Instagram continues to innovate, they’ve announced that users can now follow hashtags. Read the full article here. The TL;DR Users can now follow hashtags the same way they would […]

The TL;DR November 6th, 2017

The TL;DR November 6th, 2017 This week we’re talking about Snap Pixel, Instagram Go Live With a Friend, and the new LinkedIn Snapchat Releases “Snap Pixel” Following in the footsteps of Facebook and other platforms, Snapchat has created a Snap Pixel for better ad tracking. Read more on Social Media Today. The TL;DR Snapchat has created […]

The TL;DR October 23rd, 2017

This week we’re talking about a subscription option for Facebook Instant Articles, micro-influencers, and Facebook & Instagram crossovers.  Facebook Testing Subscription Option for Instant Articles In a move attempting to further their reach as a media company, Facebook is trying to entice more publishers to Instant Articles by introducing a subscription model. Read the full […]

The TL;DR: September 22, 2017

This week we’re talking about repurposing user-generated content, the do’s and don’ts of influencer marketing, and creating a good hashtag.  Repurposing Customer Content Throughout the Customer Journey: User-Generated Content, or UGC, has become an integral part of the buying cycle in today’s world. Tint recently shared some ideas on how to capitalize on this. Read […]

The TL;DR September 1, 2017

Exploring a drop in organic reach on Facebook, the dangers of fake followers, and 4 common Instagram mistakes.  Facebook’s Organic Reach Has Declined Up to 20% For Brands According to new research by BuzzSumo, engagement and reach for organic brand content has fallen up to 20% since January of this year. Read the full article here. […]

The TL;DR August 23, 2017

From Instagram’s effect on fashion to changes in the luxury market, here’s your of-the-moment update on what you need to know in Retail. The Future of Luxury and 5 Trends Affecting It Luxury shopping, dining, and travel experiences are always changing. Check out these five trends that will redefine the future of Luxury. Read the […]

The TL;DR October 30th, 2017: The Prediction Edition

This week we’re talking predictions – what’s going to happen in marketing in 2018? Read up on Pinterest, Instagram, and Facebook. 5 Predictions for Facebook in 2018 Social Media Today has shared where they think Facebook marketing is going in 2018. Read the full article here. TL;DR AR Growth: Facebook has been focused on AR for a […]

The TL;DR November 20th, 2017

This week we’re talking about what to do with Twitter’s new character count, benefits and risks of Instagram Stories, and how to get great content on Facebook.  8 Ways to Use Twitter’s Longer Character Count With the new 280 character count rolling out across Twitter, it can be difficult to know what to do with […]