Marketing Strategy

Better Decisions Through Data

Great insights are coming out of the Dreamforce conference. This one is from the Harold Grinspoon Foundation team, whose members shared their observations on developing a data-first culture by making better decisions through data. So many applicable lessons for us all here. Here are their 8 tips for creating a data-first culture: Tip 1: Examine […]

What is a Marketing Forecast?

Accurately predicting consumer behavior based upon data was the promise of the digital revolution. Sure, that reality took a few more years to come to fruition than the futurists predicted.  But for today’s marketer, decisions that were once based upon gut instinct and intuition can now be confidently driven by data in the form of […]

Top 5 Customer Loyalty Programs of 2022

BY MARIAH HABERMAN, VP OF MARKETING AT DEFINITION 6 “My whole thing is loyalty.” – Fetty Wap  As a great American rapper once said, loyalty is everything. Perhaps no one knows this better than the marketing teams at some of the biggest brands in the country.  At DEFINITION 6, we talk customer loyalty programs day […]

Email: The Holy Grail of the MarCom Toolbox

BY CLARK KIPLING, SVP OF STRATEGY & ANALYTICS AT DEFINITION 6 Email. This workhorse medium might not be the most glamorous tool in your MarTech stack, but underestimate it at your own risk. That’s because few channels can match its ability to drive revenue and deliver ROI. In fact, it’s so reliable that we often […]

Are Supply Chain Disruptions Harming Your Brand’s Customer Experience?

Supply chain issues—one of the many unexpected outcomes of the global pandemic. It is now clear that as long as the virus is disrupting our daily lives, we should expect delays to continue to disrupt the business world.  In a study conducted by The Economist, business leaders say the biggest consequence of supply chain disruption over […]

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2022

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

The TL;DR July 30, 2018

This week we’re talking about Pinterest’s user insights, 4 ways to reuse great content, and how to market on LinkedIn. Pinterest User Insights As Pinterest continues to grow in social marketing importance, they’re adding more and more tools to their arsenal. Recently, they enacted new user insights. Read the full article here. The TL;DR Pinterest, which […]