Marketing

Your Guide to Marketing Cloud Personalization

In the dynamic realm of digital marketing, personalization is the linchpin of engaging and retaining customers. Marketing Cloud Personalization, formerly known as Interaction Studio, is Salesforce’s real-time personalization and interaction management solution, seamlessly integrated into Salesforce Marketing Cloud. This comprehensive guide delves into how you can harness Marketing Cloud Personalization to deliver unique and highly […]

Time to Give Public Relations the Full Toolset

The media landscape and the nature of modern communication has changed significantly in the last decade, but the last few years have seen a revolution. More than ever, public relations is critical in the establishment of the proper understanding of an organization’s point-of-view, values, purpose and actions. But despite this, PR budgets remain a fraction […]

The metaverse is mostly a novelty—for now.  

Unlike when mobile phones were first introduced with their promise of “unlimited, real-time connection, from anywhere, to anywhere,” it’s unclear at this point what intrinsic value to society the metaverse truly holds. While much of the ongoing criticism of the metaverse is well-deserved, a quick look back through our digital history shows just how quickly […]

The Role of Data in Forecasting

You don’t need perfect data to begin forecasting. Like most digital processes, forecasting and data collection are iterative processes. The disciplined act of data collecting itself will improve your collection and application of data, so by doing something with your data now, you’re setting in motion a process that leads to better data and insights […]

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2023

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

6 Entertainment Marketing Campaigns We Can’t Stop Talking About

From creative strategy to post-production, our award-winning Entertainment Marketing team creates campaigns that move the needle for movie studios, TV networks, and streamers in entertainment and sports. Sound design, live-action production, key art, editorial—if you can dream it, D6 can bring it to life. And it’s been a busy 2022 around the D6 studios, helping […]

Shaping Our Culture: Celebrating AAPI Heritage Month at DEFINITION 6

As we all pause to pay tribute to the generations of Asian American and Pacific Islanders who helped shape our country’s success, we wanted to recognize the outsized impact our AAPI coworkers have had on the culture and accomplishments here at DEFINITION 6. Get to know these amazing D6’ers as they share some of the […]

Loyalty and the Evolving Brand Mindset

BY JASON ROCKMAN, PRESIDENT OF DEFINITION 6 As the concept of a cookie-less world continues to take shape and the rise of consumer tracking prevention is upon us, the utilization of first-party data is more important than ever. For brands, this presents an opportunity to get serious—or, hopefully, more serious—about what measures they can take […]

Are Supply Chain Disruptions Harming Your Brand’s Customer Experience?

Supply chain issues—one of the many unexpected outcomes of the global pandemic. It is now clear that as long as the virus is disrupting our daily lives, we should expect delays to continue to disrupt the business world.  In a study conducted by The Economist, business leaders say the biggest consequence of supply chain disruption over […]