6 Entertainment Marketing Campaigns We Can’t Stop Talking About

From creative strategy to post-production, our award-winning Entertainment Marketing team creates campaigns that move the needle for movie studios, TV networks, and streamers in entertainment and sports. Sound design, live-action production, key art, editorial—if you can dream it, D6 can bring it to life. And it’s been a busy 2022 around the D6 studios, helping […]

Shaping Our Culture: Celebrating AAPI Heritage Month at DEFINITION 6

As we all pause to pay tribute to the generations of Asian American and Pacific Islanders who helped shape our country’s success, we wanted to recognize the outsized impact our AAPI coworkers have had on the culture and accomplishments here at DEFINITION 6. Get to know these amazing D6’ers as they share some of the […]

Machine Learning: A Social Media Game Changer

BY STEPHANIE PUTNAM, DIGITAL STRATEGIST AT DEFINITION 6 First things first: What is machine learning?  Machine learning uses technologies and algorithms that can quickly identify patterns, assess users’ behaviors, and help brands make better decisions that ultimately improve the customer experience. Machine learning is a big deal for our clients here at DEFINITION 6, since […]

Loyalty and the Evolving Brand Mindset

BY JASON ROCKMAN, PRESIDENT OF DEFINITION 6 As the concept of a cookie-less world continues to take shape and the rise of consumer tracking prevention is upon us, the utilization of first-party data is more important than ever. For brands, this presents an opportunity to get serious—or, hopefully, more serious—about what measures they can take […]

Are Supply Chain Disruptions Harming Your Brand’s Customer Experience?

Supply chain issues—one of the many unexpected outcomes of the global pandemic. It is now clear that as long as the virus is disrupting our daily lives, we should expect delays to continue to disrupt the business world.  In a study conducted by The Economist, business leaders say the biggest consequence of supply chain disruption over […]

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2022

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

2022 Digital Marketing Predictions You Should Care About

Every fall, marketers scour articles, reports and whitepapers galore to discover what new and unexpected digital trends are about to lay the foundation for the future of marketing. And despite the pandemic era presenting us a mountain of marketing curveballs and virtually unpredictable digital trends, here’s one projection we’re 100% sure about:  2022 digital marketing […]

The TL;DR January 26, 2021

This week we’re discussing agile marketing values for your content process, SEO myths debunked, and B2B customer engagement strategies. Did you miss our last post? Click here to read it!  5 Agile Marketing Values to Sharpen Your Content Process Even if you’re only responsible for one part of the content process, it’s best that you have a comprehensive, end-to-end view of […]

The TL;DR December 15, 2020

This week we’re discussing tips to measure customer happiness, ways to improve your brand image, and CMO predictions for 2021. If you haven’t had a chance to read last week’s edition, check it out here.  4 Tips to Measuring Customer Happiness Unhappy customers and successful businesses do not go hand-in-hand. Furthermore, repeat business doesn’t necessarily prove customer happiness. Understand your […]

The TL;DR October 27, 2020

This week we’re discussing using visual storytelling in marketing, reasons for success in virtual events, and targeting gamers with LinkedIn campaigns. Did you miss last week’s edition? Read it here.  5 Ways to Use Visual Storytelling in Your Marketing Your business has a story to tell, and in today’s marketing, you can tell that story with […]

The TL;DR October 20, 2020

This week we’re discussing ways to reduce shopping cart abandonment, how to increase Instagram engagement rate, and the benefits of social media. If you missed last week’s post, you can read it here.  5 Proven Ways to Reduce Shopping Cart Abandonment About 2 out of 3 people will leave their online shopping cart before checking out. These missed […]

How to Make Powerful Data Decisions Using Credible Data Science

Living in a data-driven world is a double-edged sword. While we have staggering amounts of data at our fingertips, we also run the risk of turning it into bad data science. And a decision made based on poor analytics can have a negative impact on business. But we’re not here to talk about the pitfalls […]

The TL;DR September 1, 2020

This week we’re discussing including voice tech in your brand strategy, types of stories to use to market your business, and website & UX stats. In case you missed last week’s edition, you can find it here. 3 Ways to Include Voice Tech in Your Content Marketing Strategy With 24% of American adults having a smart […]

The TL;DR July 28, 2020

This week we’re discussing Gen Z spending habits, ways to improve your content performance, and insights into effective brand messaging. In case you didn’t read last week’s edition, you can read it here. 5 Things Gen Z Will Spend Money On & Why Marketers Should Care Compared to Millennials, Gen Z tends to be more budget-conscious […]

The TL;DR June 23, 2020

This week we’re discussing keyword research trends, the value of integrating visual content in your marketing campaign, and ways to build a deeper brand audience connection. Did you miss last week’s edition? Read it here! 3 Keyword Research Trends to Make Your Content More Visible All content marketing strategies share a consistent similarity – keyword research […]

The TL;DR April 28, 2020

This week we’re discussing ways to make your content viral, online search behaviors of Gen Z, and marketing KPIs you should be tracking. You can read last week’s edition here if you didn’t catch it. 6 Ways to Create Content That Markets Itself Since content is constantly being shared across the web, it takes more than simply […]

The TL;DR February 25, 2020

This week we’re discussing the benefits of drone videography, utilizing insights-driven marketing, and steps for creating website content. If you missed the latest edition, you can read it here. Benefits of Drone Video for Businesses Video should be a focal point of your marketing efforts, especially considering it’s the best performing content type across social platforms. […]

The TL;DR January 28, 2020

This week we’re discussing 2020 social media trends, the fate of influencer marketing, and email marketing stats. Did you miss our last edition? Have no fear; you can read it here. 3 Evolving Social Media Trends to Embrace in 2020 With social media marketing practices constantly updating, it’s important to know the latest trends to keep […]

Personalization vs Privacy: Zero Party Data and the Future of Marketing

We’ve all heard it before:  “Personalization is the future of marketing!” “Consumers are happy to trade their data for more personalized ads!” “If you aren’t doing personalized marketing, you’re already behind.” But is it all true? In a post-Cambridge Analytica world, are consumers really all that happy to share their data with us? Are they truly comfortable […]

The TL;DR December 17, 2019

The TL;DR December 17, 2019 This week we’re covering marketing tactics for 2020, the benefits of ad retargeting, and 2020 design trends. You can also find last week’s edition here if you missed it. We’ll be taking a break for the holidays, so catch us back here in January 2020! 3 Things Marketers Need to Focus on […]

The TL;DR November 5, 2019

This week we’re discussing measuring ROI on social media, long-term social media marketing practices, and Game of Thrones by the numbers. In case you missed last week’s edition, you can read it here. 3 Common Mistakes Made In Measuring Social ROI We all know return on investment is one of the most important measuring factors, but […]

The TL;DR October 29, 2019

This week we’ll be discussing how to connect with Gen Z, new FTC regulations on buying likes and reviews, and the impacts of 5G on marketing. In case you missed it, check out last week’s issue here. 3 Key Ways to Maximize Your Appeal to Gen Z Having grown up with social media and constant connection, […]

Dawn adds digital transformation agency, DEFINITION 6, expanding expertise within the portfolio

For Immediate Release D6 will collaborate with best-in-class agencies within the Modern Marketing portfolio, providing digital technology, consulting and implementation. New York City, September 5, 2019 Dawn, the portfolio of independent agencies with centralized data science, advanced analytics, measurement and media at its core, announced that DEFINITION 6, the Atlanta and New York City-based Digital […]

The TL;DR April 16, 2019

This week’s roundup covers advanced marketing techniques, reaching Gen Z, and why you should be paying attention to visual search. 5 Social Media Marketing Tips To Boost Your Campaigns We’re all familiar with engagement and on-platform performance, but how can we take our marketing (and data collection) to the next level? These 5 tips can […]

The TL;DR February 11, 2019

Before we dive in, we wanted to let you know that starting next week, you can expect the TL;DR on Tuesdays instead of Mondays. We’ll still be providing your industry insights and updates, but now we’ll have a video to go with it! Thanks for sticking with us. This week we’re covering Facebook’s new targeting […]

The TL;DR January 14, 2019

This week we’ll be sharing some Instagram trends to try, how to maximize Instagram highlights, and social media trends to incorporate into your overall strategy. 5 Instagram Trends To Try This Year Instagram is one of the hottest social networks right now, and new ideas are needed to keep your feed fresh. Check out these […]

I Survived CES 2019

Every year CES pulls in around 200 thousand people who want to see what’s new in tech, reconnect with old friends over a great Las Vegas meal, make a deal or two, and get away unscathed. This year was no different. But unlike past years, there wasn’t a “killer” tech that took your breath away. […]

Day 1 of CES 2019

After a 17 hour trip from London, I woke up in Las Vegas early Sunday morning after 3 hours of sleep (I do get excited when I’m In this town) and I went out on a little recce in a part of the city I haven’t seen in years. Sunday is mostly set-up and finish-up […]

The TL;DR: December 17, 2018

In our last TL;DR of the year, we’re talking about Instagram’s new countdown sticker, habits marketers should drop in 2019, and visual trends to be aware of going into 2019. Instagram Adds “Countdown” Sticker to Stories As Instagram continues to build out its Stories offering, it has added a new sticker to the collection. Read […]

The TL;DR November 12, 2018

This week we’re discussing the characteristics chatbots should have, Fortnite and Gen Z, and why you should be on Pinterest. 8 Characteristics All Facebook Messenger Chatbots Should Have Chatbots are growing in popularity, but marketers need to be careful to use them correctly. Find out eight tips below and read the full article here. The TL;DR […]

The TL;DR October 15, 2018

This week we’re chatting about Facebook Marketing Partner updates, how to use hashtags, and how to create viral content. Facebook Updates Marketing Partner Program Facebook recently held its annual marketing partner summit, and they announced several updates at the event. Read on to find out more and check out the full article here. The TL;DR Facebook […]

The TL;DR: October 8, 2018

This week we’re talking about Facebook updates to keep in mind in 2019, how Instagram has changed the world, and Holiday marketing in October. 11 Facebook Updates to Remember in 2019 Facebook has been making many updates lately and the platform has released a roundup of everything to keep in mind when planning for 2019. You can read […]

The TL;DR August 13, 2018

This week we’re talking about Facebook updates, Facebook Groups, and social media as a whole. Facebook Introduces a Slew of New Updates This past week Facebook announced several updates across groups, pages, and ads. Check out the break down below and read the full articles for mentorship, admin security, and ad restrictions. The TL;DR Groups Mentorship: In an effort […]

The TL;DR July 16, 2018

This week we’re talking about Facebook’s new AR ads, utilizing lifestyle content in your social strategy, and what not to do when running an influencer campaign. Facebook Adds New AR Ads As Facebook continues to modernize and innovate, they’ve released a new ad type that marketers can take advantage of. You can read the full […]

Are There Any Guarantees in Business? Maybe One, Sales Growth.

A client recently asked us if we can guarantee 10% sales growth with the DEFINITION 6 approach to their needed digital transformation. We smiled and confidently said, “yes”. Really. We’ve seen it time and time again. To achieve that level of sales growth (and more) it takes a disciplined approach and an organization getting serious […]

The Masters of Marketing SCAD aTVFest

PT BARNUM might have said… you cant’ see the show if you aren’t in the tent. That’s why modern TV and digital marketers make promos, create print ads, hang giant billboards, post on social media, create content marketing and interactive gags, and more. To get people into the tent, to watch a show, engage with […]

What is a Promo in Today’s World?

I was lucky to attend the Masters of Marketing panel at the SCAD aTVFest on Friday. DEFINITION 6’s Expert in Residence Frank Radice moderated the panel, and our CEO Jeff Katz joined Rick Lewchuck of CNN, Ron Hayes of NBC Universal and Jill Hotchkiss from Disney Worldwide as speakers. Just looking at these names and companies, you can immediately […]

The TL;DR February 5, 2018

This week we’re talking about Instagram updates, common pitfalls for social media marketing and how to come up with great content ideas. Instagram Adds Carousel Format to Story Ads & Allows Third-Party Scheduling Instagram announced several updates this week, including carousel format for story adds and third-party scheduling. You can read more about carousel format here and […]

Time to Give Public Relations the Full Toolset

Laura Pair, Synaptic Digital’s SVP and Group Sales Director talks about what she sees are the most critical issues facing PR professionals in 2018. “The media landscape and the nature of modern communication has changed significantly in the last decade, but the last few years have seen a revolution. More than ever, public relations is […]

The TL;DR January 22, 2018

This week we’re talking about surviving Facebook’s big shift, Instagram updates, and marketing trends to look for in 2018. 6 Loopholes to Survive Facebook’s Algorithm Change By now it’s well known that organic page reach will continue to fall as the platform prioritizes people-to-people conversations over brand messaging. These six strategies may help brands make […]

The Savannah Film Festival 2017

This Year the Savannah Film Festival Celebrates its 20th Anniversary. The Savannah College of Arts and Design annually host international filmmakers, stars, press, and fans (this year they expect more than 50,000 people to attend) for 2 weeks of screenings, panels, master classes, and of course, networking and parties. I’ve had the great honor to […]

The TL;DR October 16th, 2017

The TL;DR October 16th, 2017 This week we’re talking about Snapchat’s new context cards, marketing to Millennials, and the future of marketing.  Snapchat Adds Context Cards Snapchat continues to innovate and improve, working to become the must-have culture app. They recently added context cards to snaps. Read more below and check out the source here. The […]