Media

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2023

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

DEFINITION 6’s Tips for a Successful Satellite Media Tour

The Three Satellite Media Tour T’s: Topic, Timing, Talent: Topic When considering a topic for your satellite media tour, it’s important to “look for the hook”. A timely, topical news hook can help ensure media coverage. It’s important to evaluate how your brand’s message can fit into the current news cycle. If you are unsure of […]

Johnny vs. Amber: A Master Class in Public Relations

BY MELANIE REITER, SR. MEDIA RELATIONS COORDINATOR AT DEFINITION 6 A glimpse behind Hollywood’s curtain wasn’t the only thing on display at the Johnny Depp v. Amber Heard trial. We were also given a front-row seat to a master class in the power of PR to drive public opinion, taught by Team Johnny. Thanks to […]