Media

Voice19 Summit: How I Spent My Week in Newark, NJ

Day 1: Pre-Conference Executive Sessions I joined in on a workshop run by Google’s Head of Conversational Design, Wally Brill. He organized a room of about 150 people (CEOs, Designers, Coders, and Techies) into groups of 10, Our job was to brainstorm a “Voice Experience” for an imaginary brand, (ours was “Spacelines” a travel company […]

DEFINITION 6’s Tips for a Successful Satellite Media Tour

The Three T’s: Topic, Timing, Talent: Topic When considering a topic for your media tour, it’s important to “look for the hook”. A timely, topical news hook can help ensure media coverage. It’s important to evaluate how your brand’s message can fit into the current news cycle. If you are unsure of a relevant hook that […]