Media

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2022

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

Voice19 Summit: How I Spent My Week in Newark, NJ

Day 1: Pre-Conference Executive Sessions I joined in on a workshop run by Google’s Head of Conversational Design, Wally Brill. He organized a room of about 150 people (CEOs, Designers, Coders, and Techies) into groups of 10, Our job was to brainstorm a “Voice Experience” for an imaginary brand, (ours was “Spacelines” a travel company […]

DEFINITION 6’s Tips for a Successful Satellite Media Tour

The Three T’s: Topic, Timing, Talent: Topic When considering a topic for your media tour, it’s important to “look for the hook”. A timely, topical news hook can help ensure media coverage. It’s important to evaluate how your brand’s message can fit into the current news cycle. If you are unsure of a relevant hook that […]