Personalization

What Is Customer Experience? (And Why Is It So Important?) 

It’s hard to imagine a brand being casual about Customer Experience (CX) these days. Few things have a more profound impact on brand perception than the feeling a customer is left with after interacting with your organization. One too many clicks on your website, a long queue, a non-intuitive interface…and suddenly you have a consumer […]

4 Ways to Leverage Customer Experience to Drive Digital Strategy

BY AARON GILL, SENIOR DIGITAL STRATEGIST AT DEFINITION 6 Customer and User Experience Ensuring that a business strategy incorporates the experience of customers can be critical to business success. Satisfied customers are crucial to the success of any business. The experience customers have with a business’s services and products has an enormous impact on the […]

The Anatomy of a Broadcast Media Pitch

BY ROXY GARCIA, SR. MEDIA RELATIONS MANAGER AT DEFINITION 6 For a PR pro, there’s no greater feeling than landing that hard-earned broadcast segment. In fact, according to the Propel Media Barometer, for every 100 pitches journalists receive, they only respond to three.   While media relationships play a large role in securing that sought-after segment, […]

Trust. Personalization. Privacy. Increasing ROI and Deepening Consumer Relationships.

BY DWENYA POUNCY, DIRECTOR OF STRATEGY AT DEFINITION 6 The post-pandemic surge of digital commerce and virtual experiences coupled with the move to a cookie-less world make a company’s ability to leverage data to personalize both digital engagement and touchpoints more crucial than ever before. A Boston Consulting Group (BCG) study reports that 72% of […]

2022 Digital Marketing Predictions You Should Care About

Every fall, marketers scour articles, reports and whitepapers galore to discover what new and unexpected digital trends are about to lay the foundation for the future of marketing. And despite the pandemic era presenting us a mountain of marketing curveballs and virtually unpredictable digital trends, here’s one projection we’re 100% sure about:  2022 digital marketing […]

Personalization vs Privacy: Zero Party Data and the Future of Marketing

We’ve all heard it before:  “Personalization is the future of marketing!” “Consumers are happy to trade their data for more personalized ads!” “If you aren’t doing personalized marketing, you’re already behind.” But is it all true? In a post-Cambridge Analytica world, are consumers really all that happy to share their data with us? Are they truly comfortable […]

The TL;DR August 20, 2019

This week we’ll be discussing how personalization affects data collection, Twitter’s latest updates, and basic social media etiquette for brands. If you missed last week’s issue, you can find it here. Personalization and Consumer Willingness to Share Data The Advertising Research Foundation recently did a study on consumer privacy and digital marking. What they found may […]

The TL;DR June 4, 2019

This week we’ll discuss content marketing metrics, marketing automation, and how consumers feel about ad personalization. 5 Better Metrics for Measuring Content Marketing: Considering how time-consuming content marketing can be, it’s important to be able to measure it accurately. Here are 5 metrics for better content marketing – you can check out the full article here. […]