Personalization

Personalization vs Privacy: Zero Party Data and the Future of Marketing

We’ve all heard it before:  “Personalization is the future of marketing!” “Consumers are happy to trade their data for more personalized ads!” “If you aren’t doing personalized marketing, you’re already behind.” But is it all true? In a post-Cambridge Analytica world, are consumers really all that happy to share their data with us? Are they truly comfortable […]

The TL;DR August 20, 2019

This week we’ll be discussing how personalization affects data collection, Twitter’s latest updates, and basic social media etiquette for brands. If you missed last week’s issue, you can find it here. Personalization and Consumer Willingness to Share Data The Advertising Research Foundation recently did a study on consumer privacy and digital marking. What they found may […]

The TL;DR June 4, 2019

This week we’ll discuss content marketing metrics, marketing automation, and how consumers feel about ad personalization. 5 Better Metrics for Measuring Content Marketing: Considering how time-consuming content marketing can be, it’s important to be able to measure it accurately. Here are 5 metrics for better content marketing – you can check out the full article here. […]