Personalization

What Is Customer Experience? (And Why Is It So Important?) 

It’s hard to imagine a brand being casual about Customer Experience (CX) these days. Few things have a more profound impact on brand perception than the feeling a customer is left with after interacting with your organization. One too many clicks on your website, a long queue, a non-intuitive interface…and suddenly you have a consumer […]

4 Ways to Leverage Customer Experience to Drive Digital Strategy

BY AARON GILL, SENIOR DIGITAL STRATEGIST AT DEFINITION 6 Customer and User Experience Ensuring that a business strategy incorporates the experience of customers can be critical to business success. Satisfied customers are crucial to the success of any business. The experience customers have with a business’s services and products has an enormous impact on the […]

The Anatomy of a Broadcast Media Pitch

BY ROXY GARCIA, SR. MEDIA RELATIONS MANAGER AT DEFINITION 6 For a PR pro, there’s no greater feeling than landing that hard-earned broadcast segment. In fact, according to the Propel Media Barometer, for every 100 pitches journalists receive, they only respond to three.   While media relationships play a large role in securing that sought-after segment, […]

Trust. Personalization. Privacy. Increasing ROI and Deepening Consumer Relationships.

BY DWENYA POUNCY, DIRECTOR OF STRATEGY AT DEFINITION 6 The post-pandemic surge of digital commerce and virtual experiences coupled with the move to a cookie-less world make a company’s ability to leverage data to personalize both digital engagement and touchpoints more crucial than ever before. A Boston Consulting Group (BCG) study reports that 72% of […]