Podcasts

VIDEO: Why Performance Marketing is Critical to Your Success

What the Numbers Mean and Why They Matter Whether you call it performance, acquisition, or behavioral marketing, marrying data to creative is now a critical function that all entertainment services must practice. From nascent streamers, to linear networks or full-fledged digital platforms, working with data is no longer optional. Fine-tuning the process of wringing the […]

The TL;DR June 30, 2020

This week we’re discussing global marketing challenges, lessons to note before starting a research project, and the pros and cons of webinars and podcasts. If you missed last week’s edition, you can read it here. 8 Marketing Challenges Faced Globally Though platforms and technology are evolving, the struggles and challenges of marketing have remained consistent. Review […]