PR and Communications

The Anatomy of a Broadcast Media Pitch

BY ROXY GARCIA, SR. MEDIA RELATIONS MANAGER AT DEFINITION 6 For a PR pro, there’s no greater feeling than landing that hard-earned broadcast segment. In fact, according to the Propel Media Barometer, for every 100 pitches journalists receive, they only respond to three.   While media relationships play a large role in securing that sought-after segment, […]

A Q&A with D6’s PR Services Team

What do you get when you gather some of D6’s brightest PR minds to discuss the state of their business, their most memorable campaigns, and what they see on the horizon for the industry? You get a lot of can’t-miss insights and 2022 predictions.   On the mic:   Rich Quigley—SVP, Group Director, PR Services, DEFINITION 6   […]

5 Tips to Adapt to an Integrated Agency World

Let’s start off with complete transparency… I’ve only been in the PR and Communications industry for six years! If you’re still reading, you’re probably one of the agency pros who accepts change and has an understanding that the PR, Marketing, Digital, Social and Advertising spaces are slowly merging. With that integration comes the need for […]