PR Practices

Pairing Audio News Releases with Radio Media Tours

I’m a Millennial, and guess what? I love radio. As a consumer, I love its history and ability to adapt over the years. I love it for its array of content and programming. Its roots foster creativity, and there’s something for everyone. Talk shows and programming during our daily commute enrich our lives. C’mon! What’s […]

11 Football Principles that Translate to Public Relations

Ah, the beginning of the Fall has arrived. It’s a busy time for us PR and marketing pros because it signifies the final push for results by the end of the calendar year. With a ‘use-it or lose-it’ budget in most cases, we try to find tactics to land as much top-tier media coverage as […]