PR

A Q&A with D6’s PR Services Team

What do you get when you gather some of D6’s brightest PR minds to discuss the state of their business, their most memorable campaigns, and what they see on the horizon for the industry? You get a lot of can’t-miss insights and 2022 predictions.   On the mic:   Rich Quigley—SVP, Group Director, PR Services, DEFINITION 6   […]

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2022

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

The TL;DR August 25, 2020

This week we’re discussing reasons to include PR specialists in content creation, content and tech tips for 2021, and tips for an effective website. Have you read last week’s TL;DR? Check it out here.  4 Reasons Why a Digital PR Specialist Should Be Involved in Content Creation Put content creators in the same room as your digital PR […]

The TL;DR May 12, 2020

This week we’re discussing lead nurturing tactics, user-generated content in a post-lockdown world, and steps for managing a PR crisis. In case you missed last week’s edition, you can find it here. 7 Amazingly Effective Lead Nurturing Tactics Implementing a lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy, […]

Time to Give Public Relations the Full Toolset

Laura Pair, Synaptic Digital’s SVP and Group Sales Director talks about what she sees are the most critical issues facing PR professionals in 2018. “The media landscape and the nature of modern communication has changed significantly in the last decade, but the last few years have seen a revolution. More than ever, public relations is […]