Privacy

4 Ways to Leverage Customer Experience to Drive Digital Strategy

BY AARON GILL, SENIOR DIGITAL STRATEGIST AT DEFINITION 6 Customer and User Experience Ensuring that a business strategy incorporates the experience of customers can be critical to business success. Satisfied customers are crucial to the success of any business. The experience customers have with a business’s services and products has an enormous impact on the […]

Trust. Personalization. Privacy. Increasing ROI and Deepening Consumer Relationships.

BY DWENYA POUNCY, DIRECTOR OF STRATEGY AT DEFINITION 6 The post-pandemic surge of digital commerce and virtual experiences coupled with the move to a cookie-less world make a company’s ability to leverage data to personalize both digital engagement and touchpoints more crucial than ever before. A Boston Consulting Group (BCG) study reports that 72% of […]