TV Production in The Time of Coronavirus

What happens when you can’t produce a show in a studio full of techs, talent, and an audience? You shoot it from home! Cheaper solutions are everywhere, and they are looking better and better as their use is expanded over the broadcast and digital spectrum. Early on, as the news chat shows like ABC NIGHTLINE […]

DEFINITION 6’s Tips for a Successful Satellite Media Tour

The Three T’s: Topic, Timing, Talent: Topic When considering a topic for your media tour, it’s important to “look for the hook”. A timely, topical news hook can help ensure media coverage. It’s important to evaluate how your brand’s message can fit into the current news cycle. If you are unsure of a relevant hook that […]