Public Relations

Johnny vs. Amber: A Master Class in Public Relations

BY MELANIE REITER, SR. MEDIA RELATIONS COORDINATOR AT DEFINITION 6 A glimpse behind Hollywood’s curtain wasn’t the only thing on display at the Johnny Depp v. Amber Heard trial. We were also given a front-row seat to a master class in the power of PR to drive public opinion, taught by Team Johnny. Thanks to […]

11 Football Principles that Translate to Public Relations

Ah, the beginning of the Fall has arrived. It’s a busy time for us PR and marketing pros because it signifies the final push for results by the end of the calendar year. With a ‘use-it or lose-it’ budget in most cases, we try to find tactics to land as much top-tier media coverage as […]