Public Relations

Johnny vs. Amber: A Master Class in Public Relations

BY MELANIE REITER, SR. MEDIA RELATIONS COORDINATOR AT DEFINITION 6 A glimpse behind Hollywood’s curtain wasn’t the only thing on display at the Johnny Depp v. Amber Heard trial. We were also given a front-row seat to a master class in the power of PR to drive public opinion, taught by Team Johnny. Thanks to […]

Pairing Audio News Releases with Satellite Media Tours

One of the more fascinating aspects of public relations these days is the recognition and acceptance of today’s complex omnichannel distribution model. It’s no secret that practitioners like you and I are inundated with a litany of options and scenarios to consider for any campaign. With scope and goals custom to each project, this new […]

Creative Research for the Win

PR is a world where sub-par ideas and concepts will not trump the “paid” media element.  Inundated with creative ideas and sexy content, it can often be difficult to compete with all the brands for positioning with earned editorial content. As many brands struggle to write compelling press releases that contain relevant (and more importantly) interesting content, there […]

Pairing Audio News Releases with Radio Media Tours

I’m a Millennial, and guess what? I love radio. As a consumer, I love its history and ability to adapt over the years. I love it for its array of content and programming. Its roots foster creativity, and there’s something for everyone. Talk shows and programming during our daily commute enrich our lives. C’mon! What’s […]

11 Football Principles that Translate to Public Relations

Ah, the beginning of the Fall has arrived. It’s a busy time for us PR and marketing pros because it signifies the final push for results by the end of the calendar year. With a ‘use-it or lose-it’ budget in most cases, we try to find tactics to land as much top-tier media coverage as […]