Research

The TL;DR June 30, 2020

This week we’re discussing global marketing challenges, lessons to note before starting a research project, and the pros and cons of webinars and podcasts. If you missed last week’s edition, you can read it here. 8 Marketing Challenges Faced Globally Though platforms and technology are evolving, the struggles and challenges of marketing have remained consistent. Review […]

The TL;DR June 23, 2020

This week we’re discussing keyword research trends, the value of integrating visual content in your marketing campaign, and ways to build a deeper brand audience connection. Did you miss last week’s edition? Read it here! 3 Keyword Research Trends to Make Your Content More Visible All content marketing strategies share a consistent similarity – keyword research […]

The TL;DR June 11, 2019

This week we’ll dive into LinkedIn’s new research and insights series, Facebook chatbot analytics, and Instagram stats your business needs to know. LinkedIn Announces New Ad Research and Insights Series In its continuing conquest to be the top social network for marketers, LinkedIn has announced two tools aimed at helping marketers learn what ads work […]

The Personal Side of Data – And How to Find It

Recently we talked about creating better content by looking at data from another perspective, but how can we find information that gives us those personal insights? Below you’ll find 7 ways to approach research (and data) differently. Look in the places you don’t initially expect: Find the places where people speak plainly and honestly about […]

Creative Research for the Win

PR is a world where sub-par ideas and concepts will not trump the “paid” media element.  Inundated with creative ideas and sexy content, it can often be difficult to compete with all the brands for positioning with earned editorial content. As many brands struggle to write compelling press releases that contain relevant (and more importantly) interesting content, there […]

5 Tips to Adapt to an Integrated Agency World

Let’s start off with complete transparency… I’ve only been in the PR and Communications industry for six years! If you’re still reading, you’re probably one of the agency pros who accepts change and has an understanding that the PR, Marketing, Digital, Social and Advertising spaces are slowly merging. With that integration comes the need for […]