What is a Marketing Forecast?

Accurately predicting consumer behavior based upon data was the promise of the digital revolution. Sure, that reality took a few more years to come to fruition than the futurists predicted.  But for today’s marketer, decisions that were once based upon gut instinct and intuition can now be confidently driven by data in the form of […]

How to Forecast Marketing ROI (Free Template)

$1 trillion—that’s the estimated marketing spend worldwide in 2022. Your company’s marketing budget might sound like a drop in the bucket compared to the global number but, large or small, we all must justify our numbers. Learning how to forecast marketing ROI can help. A simple calculation for marketing ROI looks like this:  Marketing revenue — […]