ROI

The TL;DR November 5, 2019

This week we’re discussing measuring ROI on social media, long-term social media marketing practices, and Game of Thrones by the numbers. In case you missed last week’s edition, you can read it here. 3 Common Mistakes Made In Measuring Social ROI We all know return on investment is one of the most important measuring factors, but […]

The TL;DR November 26, 2018

This week we’re talking about influencer practices to leave behind in 2018, Snapchat’s new commerce offering, and the ROI of influencer marketing. Snapchat Releases In-App Shopping Channel As Snapchat continues to evolve, it’s finding more and more ways to monetize and grow. Ahead of Black Friday last week, the platform launched “Shop and Cop”. Read […]