Loyalty and the Evolving Brand Mindset

BY JASON ROCKMAN, PRESIDENT OF DEFINITION 6 As the concept of a cookie-less world continues to take shape and the rise of consumer tracking prevention is upon us, the utilization of first-party data is more important than ever. For brands, this presents an opportunity to get serious—or, hopefully, more serious—about what measures they can take […]

The TL;DR April 20, 2021

This week we’re talking about converting site users into leads, the benefits of consistent content marketing, and how SMBs are tackling social media marketing. Hop on over to our last edition if you haven’t already.    4 Ways to Convert More Site Users Into Leads and Customers Make your users’ lives easier by considering these four […]

The TL;DR March 23, 2021

This week we’re discussing how to create visual content for social media, best practices for image SEO, and rising concerns around data collection. Be sure to check out last week’s edition here if you missed it.  7 Ways to Create Scroll-Stopping Visual Content for Social Media With 94% of consumer marketers using Facebook and 94% of B2B marketers using […]

The TL;DR January 26, 2021

This week we’re discussing agile marketing values for your content process, SEO myths debunked, and B2B customer engagement strategies. Did you miss our last post? Click here to read it!  5 Agile Marketing Values to Sharpen Your Content Process Even if you’re only responsible for one part of the content process, it’s best that you have a comprehensive, end-to-end view of […]

The TL;DR November 10, 2020

This week we’re discussing tips for virtual events, how to promote your content on social media, and Google’s new ranking signal for SEO. If you didn’t get a chance to read our last edition, find it here.  5 Lessons Learned After One Month of Virtual Events The pivot from in-person to virtual events is inevitable these […]

The TL;DR October 13, 2020

This week we’re discussing data to include in CRM, account-based marketing, and SEO techniques to increase search traffic. In case you missed last week’s edition, you can read it here.   4 Types of Data to Include in Your CRM As the driver of your business strategy and projection, data allows you to better reach your customers […]

The TL;DR August 11, 2020

This week we’re discussing using video marketing in eCommerce, ways to use case studies in your marketing, and SEO signals and ranking factors to know. Did you miss last week’s edition? You can find it here.  7 Product Video Stats Marketers Need to Know Though settling for photos and graphics may be the most cost-efficient setup, producing videos to showcase your product is […]

The TL;DR July 14, 2020

This week we’re discussing ways to use social media data for content, common Facebook ad mistakes to avoid, and on-page ranking factors for SEO success. Did you miss last week’s edition? Catch it here. 5 Creative Ways to Use Social Media Data as a Source for Content Having data as the driving force behind your content […]

The TL;DR July 7, 2020

This week we’re discussing tips for conversational marketing, interactive content to include in blog posts, and website mistakes that affect SEO. If you missed last week’s edition, you can read it here. 6 Effective Tips for Successful Conversational Marketing Combine social listening and engagement with an understanding of the user experience by gathering feedback through conversational […]

The TL;DR March 31, 2020

This week we’re discussing recent online behavioral shifts, steps for streamlining your reporting with AI, and SEO hacks to drive results. In case you missed last week’s edition, you can find it here. Online Behavioral Shifts Amid COVID-19 Are Beginning to Take Shape Due to the various coronavirus lockdowns, we’re adapting to new ways to connect […]

The TL;DR March 17, 2020

This week we’re discussing tips for local SEO, the differences in usage of Facebook, Instagram, and Twitter, and must-know email marketing metrics. You can read last week’s edition here in case you missed it. 8 Tips to Optimize Your Site for Local SEO Four out of five consumers use search to find local information. Use these eight […]

The TL;DR March 10, 2020

This week we’re discussing ways to build a memorable brand, steps for optimizing for local search, and tips on experiential marketing. Didn’t catch last week’s edition? You can read it here. 4 Ways to Build a Memorable Brand Your brand is the identity of your business and how it makes people feel. Check out these four […]

The TL;DR February 11, 2020

This week we’re discussing share of voice, how to do SEO in 2020, and augmented reality in eCommerce trends. Don’t worry if you missed last week’s edition – you can read it here. Share of Voice: What It Is and Why It Matters Calculating a comparative share of voice will give you a quick assessment of […]

The TL;DR January 14, 2020

This week we’re covering ways to earn more backlinks, tips to avoid looking desperate on LinkedIn, and a checklist for maximizing your SEO efforts. Find last week’s edition here if you missed it. 7 Ways to Earn More Backlinks in 2020 Gaining backlinks from credible sources generates organic traffic, boosting your search engine ranking and ultimately driving […]

The TL;DR November 26, 2019

This week we’re talking 2020 SEO trends, Facebook’s new ad placement control, and engaging your audience with storytelling. Just in case you missed last week’s edition, we have it right here for you. 5 Major SEO Trends That Will Influence Your Work in 2020 SEO allows you to always have a hand on the pulse and provide […]

The TL;DR October 8, 2019

This week we’ll tell you how to keep consumers from hating your ads, share Instagram’s latest updates, and give you a crash course in SEO. If you missed last week’s issue, you can check it out here. How To Make Sure People Don’t Hate Your Ads Aversion towards ads is increasing as more people prefer to […]

The TL;DR September 17, 2019

This week we’re teaching you how to build your Google search reputation, better curate content, and improve email marketing. Did you miss last week’s issue? You can check it out here. 5 Keys to Building a Strong Brand Reputation in Search Your search reputation is more important the ever – so how can you ensure that […]

The TL;DR June 25, 2019

This week we’ll be covering how to improve your SEO, symptoms of a failing content marketing series, and what you need to know about SEO in 2019. Catch up on last week’s issue here if you missed out. 5 Actionable Steps to Improve Your SEO Performance Your organic Google ranking is one of the most important marketing […]

The TL;DR May 7, 2019

In this week’s edition, we’re talking about how to be seen as an industry leader, what social media basics you should always remember, and why SEO is changing. 7 Shortcuts to Becoming an Industry Leader Thought leadership is one key pillar of a successful online strategy, but how do companies become recognized as industry leaders? […]

The TL;DR March 19, 2019

This week we’re talking about Facebook phasing out ad relevance, marketing mistakes to avoid and SEO trends to watch out for. Facebook to Phase Out Ad Relevance Score Recently Facebook announced it will phase out its ad relevancy score in favor of more granular, actionable metrics. Read on to find out what that means for […]