The TL;DR November 26, 2018

This week we’re talking about influencer practices to leave behind in 2018, Snapchat’s new commerce offering, and the ROI of influencer marketing. Snapchat Releases In-App Shopping Channel As Snapchat continues to evolve, it’s finding more and more ways to monetize and grow. Ahead of Black Friday last week, the platform launched “Shop and Cop”. Read […]

The TL;DR September 17, 2018

This week we’re discussing Facebook and Instagram updates, a new Snapchat feature, and online reputation management. Facebook & Instagram Updates It has been a busy few months for Facebook and Instagram, with each platform testing and introducing new features. Read more about Instagram’s video tagging here, Facebook’s image fact-checking here, and Facebook holiday ad updates here. The TL;DR […]

The TL;DR April 30, 2018

This week we’re covering new Snapchat ads, Instagram Stories, and social media algorithms. Snapchat Tests Unskippable Ads: As it works to keep up with the other social platforms, Snapchat is testing unskippable 6-second ads. Read the full article here. The TL;DR The ads are being tested on their TV-like shows. They’re currently calling them commercials. The […]

The TL;DR March 26, 2018

This week we’re talking about Snapchat updates, Instagram business profiles, and digital marketing trends for 2018. Snapchat released two new location based ad options As Snapchat continues to push growth and try to maximize income, they’ve added two new ad targeting options for brands. You can read the full article here. The TL;DR Location Categories: Advertisers are […]

The TL;DR March 12, 2018

This week we’re talking about Snapchat’s latest update, Google’s new social addition and Facebook ad mistakes.  Snapchat Adds User Tagging in Stories Snapchat has been working hard to catch up to Instagram stories lately and this latest update is no different. You can read the full article here. The TL;DR: Snapchat users are now able to […]

The TL;DR: February 26, 2018

This week we’re talking about copying competitors, Snapchat updates and influencer marketing.  Why Copying Your Competitors Hurts Your Content Strategy Looking at your competition is common in marketing and while sometimes it seems like a good idea to take inspiration from their strategy, there are several reasons this isn’t the case. Find out why below. […]

The TL;DR November 6th, 2017

The TL;DR November 6th, 2017 This week we’re talking about Snap Pixel, Instagram Go Live With a Friend, and the new LinkedIn Snapchat Releases “Snap Pixel” Following in the footsteps of Facebook and other platforms, Snapchat has created a Snap Pixel for better ad tracking. Read more on Social Media Today. The TL;DR Snapchat has created […]

The TL;DR October 16th, 2017

The TL;DR October 16th, 2017 This week we’re talking about Snapchat’s new context cards, marketing to Millennials, and the future of marketing.  Snapchat Adds Context Cards Snapchat continues to innovate and improve, working to become the must-have culture app. They recently added context cards to snaps. Read more below and check out the source here. The […]