Social Media

6 Entertainment Marketing Campaigns We Can’t Stop Talking About

From creative strategy to post-production, our award-winning Entertainment Marketing team creates campaigns that move the needle for movie studios, TV networks, and streamers in entertainment and sports. Sound design, live-action production, key art, editorial—if you can dream it, D6 can bring it to life. And it’s been a busy 2022 around the D6 studios, helping […]

Machine Learning: A Social Media Game Changer

BY STEPHANIE PUTNAM, DIGITAL STRATEGIST AT DEFINITION 6 First things first: What is machine learning?  Machine learning uses technologies and algorithms that can quickly identify patterns, assess users’ behaviors, and help brands make better decisions that ultimately improve the customer experience. Machine learning is a big deal for our clients here at DEFINITION 6, since […]

The TL;DR April 6, 2021

This week we’re sharing Facebook’s new newsfeed filters, YouTube’s new approach to dislikes, and Facebook stats you need to know. If you missed last week’s edition you can find it here.    Facebook Adds Newsfeed Filter & Comment Restrictions After years of criticism for allowing newsfeeds and comment sections to become increasingly divisive, Facebook has added new newsfeed filters and […]

The TL;DR March 23, 2021

This week we’re discussing how to create visual content for social media, best practices for image SEO, and rising concerns around data collection. Be sure to check out last week’s edition here if you missed it.  7 Ways to Create Scroll-Stopping Visual Content for Social Media With 94% of consumer marketers using Facebook and 94% of B2B marketers using […]

The TL;DR March 9, 2021

This week we’re discussing content marketing lessons from an unexpected figure, video types to include in your social media marketing, and LinkedIn’s insights for higher education marketers. Feast your eyes on last week’s edition here in case you missed it.  4 Content Marketing Lessons You Can Learn From Bob Ross With his trademark hair and happy little trees, Bob Ross […]

The TL;DR February 2, 2021

This week we’re discussing steps for a social media strategy that leads to sales, video ideas to generate leads, and building buyer personas. Don’t worry if you missed last week’s edition – you can read it here.  5 Steps for a Social Media Marketing Strategy That Leads to Conversions & Sales You may be ready to sell your product/services, but […]

The TL;DR December 8, 2020

This week we’re discussing social media trends for next year, landing page copywriting tips, and utilizing video content during the holidays. Read our last edition here if you haven’t already.  9 Social Media Trends Marketers Should Watch in 2021 Given the circumstances of this past year, our connection to social has increased exponentially as 3.6 billion users look to their platforms for networking, […]

The TL;DR November 10, 2020

This week we’re discussing tips for virtual events, how to promote your content on social media, and Google’s new ranking signal for SEO. If you didn’t get a chance to read our last edition, find it here.  5 Lessons Learned After One Month of Virtual Events The pivot from in-person to virtual events is inevitable these […]

The TL;DR October 20, 2020

This week we’re discussing ways to reduce shopping cart abandonment, how to increase Instagram engagement rate, and the benefits of social media. If you missed last week’s post, you can read it here.  5 Proven Ways to Reduce Shopping Cart Abandonment About 2 out of 3 people will leave their online shopping cart before checking out. These missed […]

The TL;DR September 15, 2020

This week we’re discussing ways to increase your audience response, guidelines for site usability and experience, and top priorities for brands on social media. Did you miss our last edition? Read it here. 7 Ways to Increase Your Audience Response Looking to inspire more people to respond to your emails? Consider adapting one or more of […]

The TL;DR July 14, 2020

This week we’re discussing ways to use social media data for content, common Facebook ad mistakes to avoid, and on-page ranking factors for SEO success. Did you miss last week’s edition? Catch it here. 5 Creative Ways to Use Social Media Data as a Source for Content Having data as the driving force behind your content […]

The TL;DR May 12, 2020

This week we’re discussing lead nurturing tactics, user-generated content in a post-lockdown world, and steps for managing a PR crisis. In case you missed last week’s edition, you can find it here. 7 Amazingly Effective Lead Nurturing Tactics Implementing a lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy, […]

The TL;DR April 21, 2020

This week we’re discussing tips for a better customer experience, ways the workplace is changing, and the idea of paying for social media to avoid data-sharing. Missed last week’s edition? Read it here! 7 Tips to Make Every Interaction with Customers the Best Customer experience shouldn’t end with the sale. It’s an ongoing process that your […]

The TL;DR January 28, 2020

This week we’re discussing 2020 social media trends, the fate of influencer marketing, and email marketing stats. Did you miss our last edition? Have no fear; you can read it here. 3 Evolving Social Media Trends to Embrace in 2020 With social media marketing practices constantly updating, it’s important to know the latest trends to keep […]

The TL;DR December 10, 2019

This week we’re looking ahead to 2020 as we discuss social media trends for next year, the effect of mobile ads on social commerce, and important stages of content marketing. In case you missed our previous edition, you can find it here. 5 Key Social Media Trends to Look for in 2020 With social media updating […]

The TL;DR November 19, 2019

This week we’re covering a newly improved LinkedIn feature, tips for a user-friendly loyalty app, and the Do’s and Don’t’s of email marketing. Missed last week’s edition? Check it out here! 4 Ways To Improve Engagement On Your Customer Loyalty App The average consumer is active in six loyalty programs, so how do you make yours […]

The TL;DR November 5, 2019

This week we’re discussing measuring ROI on social media, long-term social media marketing practices, and Game of Thrones by the numbers. In case you missed last week’s edition, you can read it here. 3 Common Mistakes Made In Measuring Social ROI We all know return on investment is one of the most important measuring factors, but […]

The TL;DR October 15, 2019

This week we’ll be covering content marketing myths, social media vs print, and the rise of social commerce. If you missed last week’s issue you can find it here. 5 Content Marketing Myths That Might Be Holding You Back With content marketing continually evolving, misconceptions creep in to cloud the reality. Take a look at these […]

The TL;DR October 1, 2019

This week we’ll share how to sell on social without being salesy, the 6 best ways to improve customer experience, and 9 underrated link building strategies. If you missed last week’s issue you can check it out here. How to Sell on Social Without Being Salesy Nothing turns off potential customers faster than a hard sell, […]

The TLDR August 27, 2019

This week we’ll be helping you create a social community, explaining how social media affects purchase behavior and sharing IGTV tips. If you missed last week’s issue, you can catch up on everything here. 4 Questions to Keep in Mind When Planning Your Community-Building Strategy With the myriad algorithmic changes to all social networks recently, it’s […]

The TL;DR August 20, 2019

This week we’ll be discussing how personalization affects data collection, Twitter’s latest updates, and basic social media etiquette for brands. If you missed last week’s issue, you can find it here. Personalization and Consumer Willingness to Share Data The Advertising Research Foundation recently did a study on consumer privacy and digital marking. What they found may […]

The TL;DR August 6, 2019

This week we’ll cover auditing your Google ads, creating high-performing Instagram Stories, and the changing demographics of social media. If you missed last week’s issue, you can find it here. 7 Steps to Audit Your Google Ads Google Ads are a driving force for many companies, but are you getting the most out of them? These […]

The TL;DR July 30, 2019

This week we’ll talk about Facebook’s new data policies, optimizing your LinkedIn company page, and the history of social media. If you missed all of the great info in last week’s edition, you can find it here. Facebook Announces New Data Protection Measures On the heels of Facebook’s FTC and SEC settlement, the platform announced several […]

The TL;DR July 16, 2019

This week we’ll talk about the dangers of influencer marketing, Facebook’s new creator incentives, and social platform stats to help you decide where to focus your brand. If you missed last week’s issue you can find it here. 6 Dangers of Influencer Marketing Often considered one of the most useful marketing tools today, influencer marketing still […]

The TL;DR May 21, 2019

This week we’ll cover how to grow your Facebook following, how to use motion media on social, and share 100+ stats to help you with your social strategy. 5 Simple Ways to Grow Your Facebook Following In the wake of Facebook’s latest announcements, having a strong following is more important than ever. Here are 5 […]

The TL;DR May 14th, 2019

This week we’ll cover what you need to know from F8, things to remember when building an engagement strategy, and how to create a buyer persona. What Marketers Need To Know From F8 Last week Facebook held its annual developer conference – here are the updates you need to know. Read the full story here. The […]

The TL;DR May 7, 2019

In this week’s edition, we’re talking about how to be seen as an industry leader, what social media basics you should always remember, and why SEO is changing. 7 Shortcuts to Becoming an Industry Leader Thought leadership is one key pillar of a successful online strategy, but how do companies become recognized as industry leaders? […]

The TL;DR April 30, 2019

This week we’re diving into info on how to conduct a social media audit, social share of voice, and tips for great visual content. 6 Basic Steps To Running an Effective Social Media Audit Regularly auditing your social networks is important if you want to keep your strategies effective. Find out the six basic steps […]

The TL;DR April 2, 2019

This week we’ll chat about several Facebook updates, writing good social copy when you aren’t a writer and how to use your LinkedIn page effectively. Facebook Announces Big Changes to Ad Archives and Reaction Facebook never slows down its drive towards innovation and improvement, and this week is no exception. The platform has been busy […]

The TL;DR March 26, 2019

This week we’re diving into some Facebook and Instagram updates, how to write effective social copy, and the top website trends for 2019. Facebook’s Replies and Instagram Checkout In its continuous slew of usability updates, Facebook has added direct reply options to Messenger and Instagram has added an in-app checkout option. You can read more […]

The TL;DR March 12, 2019

This week, we’re covering how brands are using ASMR, Instagram influencer updates, and the best call-to-action for your brand on social media. Brands and ASMR ASMR (autonomous sensory meridian response) has been rapidly growing in popularity since it showed up YouTube a few years ago, and brands are taking notice. Find out more about ASMR […]

The TL;DR March 5, 2019

This week we’re going to talk about Instagram’s latest updates, how to increase engagement on your Instagram Stories, and give you a daily checklist to level up your LinkedIn game. Testing Now: Updates to IGTV and Public Collections Though many have been slow to adopt Instagram’s new IGTV feature, the company is continuing to improve […]

The TL;DR February 26, 2019

This week we’re talking about social media do’s and dont’s, what email unsubscribers can teach you, and what you need to know about voice search. The Do’s and Dont’s of Social Media: 2019 Edition No matter how long you’ve been doing social media, it’s important to refresh yourself on the best practices across the board. […]

The TL;DR February 19, 2019

For our first Tuesday TL;DR, we’ll be talking about LinkedIn’s new updates to Groups, the best ways to use Instagram Video, and stats about Instagram your business needs to know. LinkedIn Adds New Features To Groups Groups used to be an integral part of LinkedIn, but they fell from grace after they got filled with […]

The TL;DR February 11, 2019

Before we dive in, we wanted to let you know that starting next week, you can expect the TL;DR on Tuesdays instead of Mondays. We’ll still be providing your industry insights and updates, but now we’ll have a video to go with it! Thanks for sticking with us. This week we’re covering Facebook’s new targeting […]

The TL;DR February 4, 2019

This week we’ll be talking about effective LinkedIn video tactics, bad social media marketing habits to break and marketing trends that will rule 2019. 6 High Performing Video Types to Try on LinkedIn LinkedIn is quickly becoming a power player in the social media landscape, so it might be time to revisit your strategy for […]

The TL;DR January 14, 2019

This week we’ll be sharing some Instagram trends to try, how to maximize Instagram highlights, and social media trends to incorporate into your overall strategy. 5 Instagram Trends To Try This Year Instagram is one of the hottest social networks right now, and new ideas are needed to keep your feed fresh. Check out these […]

The TL;DR November 5, 2018

This week we’re talking about how to use Instagram’s nametag tool, how to create shareable blog content for social media, and tips on how to design more effective email marketing. 5 Ways To Use Instagram’s Nametag Tool Instagram recently released their new nametag tool, which at first might seem redundant to users. However, we found […]

The TL;DR October 29, 2018

This week we’ll be talking about Instagram’s biggest 2018 updates, lowering bounce rate on Instagram Stories, and social media mistakes that could be hurting your business. The Instagram 2018 Updates You Need to Know About Instagram has added a lot of features this year, but which ones are most important to your brand? Read on […]

6 Ways WE tv Leverages Instagram Stories to Create Audience Storytelling Magic

Every Day is a New Opportunity to Engage: WE tv social media gurus share their top tips for Instagram Stories success. When it comes to storytelling, it’s probably fair to say that WE tv has got the inside track. The US reality TV network is based on, and built around, telling human stories. The challenge […]

The TL;DR October 22, 2018

This week we’re discussing social media tactics that need to be retired, tips for going live on Instagram, and how to avoid creating low-quality ads on Facebook. 3 Social Media Tactics to Retire Social media is always evolving which often causes certain tactics to still be used long after they should have been left behind. […]

The TL;DR: October 8, 2018

This week we’re talking about Facebook updates to keep in mind in 2019, how Instagram has changed the world, and Holiday marketing in October. 11 Facebook Updates to Remember in 2019 Facebook has been making many updates lately and the platform has released a roundup of everything to keep in mind when planning for 2019. You can read […]

The TL;DR October 1, 2018

This week we’re talking about Facebook groups for brands, how to beat the algorithms, and why your site might not show up on Google. 12 Tips on How to Work with Social Platform Algorithms to Maximize Performance Getting noticed on social media isn’t as easy as it used to be. These tips can help you […]

The TL;DR September 17, 2018

This week we’re discussing Facebook and Instagram updates, a new Snapchat feature, and online reputation management. Facebook & Instagram Updates It has been a busy few months for Facebook and Instagram, with each platform testing and introducing new features. Read more about Instagram’s video tagging here, Facebook’s image fact-checking here, and Facebook holiday ad updates here. The TL;DR […]

The TL;DR: August 6, 2018

This week we’re talking about Facebook updates, using psychology in content marketing, and Facebook & Instagram best practices. Facebook Updates Video Analytics & Adds Activity Dashboards Recently Facebook added two new large updates. They’ve changed how they measure video performance and they’ve created an activity dashboard to help users better understand time spent on the […]

The TL;DR July 30, 2018

This week we’re talking about Pinterest’s user insights, 4 ways to reuse great content, and how to market on LinkedIn. Pinterest User Insights As Pinterest continues to grow in social marketing importance, they’re adding more and more tools to their arsenal. Recently, they enacted new user insights. Read the full article here. The TL;DR Pinterest, which […]

The TL;DR July 23, 2018

This week we’re covering Facebook’s ad transparency tools, researching on Reddit, and why people unfollow on Twitter. 4 Ways Facebook’s Ad Transparency Tools Are Good For Marketers Facebook’s new ad transparency tools aren’t just good for consumers – they’re good for marketers too. Read on to find out how it affects marketers. You can see […]

The TL;DR July 16, 2018

This week we’re talking about Facebook’s new AR ads, utilizing lifestyle content in your social strategy, and what not to do when running an influencer campaign. Facebook Adds New AR Ads As Facebook continues to modernize and innovate, they’ve released a new ad type that marketers can take advantage of. You can read the full […]

A Look into China’s Most Dominant App

Keeping up with all of the apps we have at our fingertips here in the US is a daunting task. There’s always an update to each of these every time you look. And if you think you’re doing something cool, outcomes something even cooler. Complicate this with the different functions of these apps. As form […]

The TL;DR July 9, 2018

This week we’re discussing Instagram’s new tools, how to succeed on Facebook, and how to create chemistry with your customers. Instagram Rolls Out New Tools & Tests In an effort to help ensure that time users spend on Instagram is “time well spent”, Instagram has rolled out some new features and tests. This is in-line […]

The TL;DR June 25, 2018

This week we’re talking about Facebook Brands Collab, IGTV, and how to improve your influencer marketing process.  Facebook Introduces Brands Collab Manager: As influencer marketing continues to grow in popularity, Facebook is working to make it easier for brands and influencers to connect. To do so, they’ve introduced the “Brands Collab Manager” – a tool […]

The TL;DR June 11th 2018

This week we’re talking about Instagram’s algorithm, an Instagram Stories update, and what not to do on social media. How to Use Instagram’s Algorithm to Your Brand’s Advantage: Instagram recently provided some insight into their algorithm including key factors, variables, and more. You can read the full article on Social Media Today. The TL;DR Post Consistently: One […]

We live, eat, and breathe social media.

We live, eat, and breathe social media. As two millennials working in the field, we’re on Twitter, Facebook, Instagram, and Snapchat basically 24/7. We can’t complain. However, just because we spend so much time on the various channels, doesn’t mean we know everything (even though we sometimes think we do!). Platforms and algorithms are constantly […]

The TL;DR April 23, 2018

The week we’re talking about Facebook’s new video formats, how to get people further down the ad funnel, and ten ways to better utilize carousels on Instagram. Facebook Tests Out New Video Formats In it’s continuing quest to keep visitors on its platform, Facebook is currently testing out a couple of new video formats – […]

The TL;DR April 9, 2018

This week we’re talking about Facebook data myths and misconceptions, Facebook ad targeting strategies, and the value of social listening.  Facebook Data: Myths and Misconceptions In the wake of the Cambridge Analytica discovery, there’s been a lot of information about Facebook data collection going around – find out some of the facts behind the rumors. […]

The TL;DR April 2, 2018

This week we’re talking about a Pinterest discovery update, Facebook removing its Partner Categories program, and how to encourage brand trust. Pinterest Adds “Following” Tab in Addition to Algorithm Pinterest recently updated how users can find content, giving them a choice between an algorithm or the people they follow. Read the full article here.   The […]

The TL;DR March 26, 2018

This week we’re talking about Snapchat updates, Instagram business profiles, and digital marketing trends for 2018. Snapchat released two new location based ad options As Snapchat continues to push growth and try to maximize income, they’ve added two new ad targeting options for brands. You can read the full article here. The TL;DR Location Categories: Advertisers are […]

The TL;DR April 16, 2018

This week we’re talking about 2018’s biggest social updates, a new Instagram Stories feature, and how to properly market on Instagram.  The Top Social Media Changes from 2018 From Instagram allowing you to follow hashtags to the Cambridge Analytica scandal, 2018 has already been a big year for social media. Here’s a quick look at […]

The TL;DR March 19, 2018

This week we’re talking about vertical video on Instagram, Generation Z’s complicated relationship with social media and the ideal sizes for images across all social networks.  4 Tips On Creating Effective Vertical Content With Instagram Stories only growing more popular, the platform released a few tips on how to get the most out of their […]

The TL;DR January 16, 2018

This week we’re talking about Facebook’s big algorithm change, how to create a better content marketing strategy, and an overview of tools for creating personas. Facebook’s Big Algorithm Change Facebook recently announced that it’s making big changes to its algorithm, most importantly prioritizing friend & family content. You can read the full article here. The TL;DR: […]

The TL;DR March 12, 2018

This week we’re talking about Snapchat’s latest update, Google’s new social addition and Facebook ad mistakes.  Snapchat Adds User Tagging in Stories Snapchat has been working hard to catch up to Instagram stories lately and this latest update is no different. You can read the full article here. The TL;DR: Snapchat users are now able to […]

The TL;DR March 5, 2018

This week we’re talking about Facebook Custom Audiences, Instagram Stories, and Millennials vs Generation Z. 5 Facebook Custom Audiences You Should Have With social networks going more towards paid, custom audiences are even more important than ever before. Here are 5 custom audiences every brand should make on Facebook. You can read the full article here. […]

The TL;DR: February 26, 2018

This week we’re talking about copying competitors, Snapchat updates and influencer marketing.  Why Copying Your Competitors Hurts Your Content Strategy Looking at your competition is common in marketing and while sometimes it seems like a good idea to take inspiration from their strategy, there are several reasons this isn’t the case. Find out why below. […]

The TL;DR February 5, 2018

This week we’re talking about Instagram updates, common pitfalls for social media marketing and how to come up with great content ideas. Instagram Adds Carousel Format to Story Ads & Allows Third-Party Scheduling Instagram announced several updates this week, including carousel format for story adds and third-party scheduling. You can read more about carousel format here and […]

The TL;DR January 29, 2018

This week we’re talking about a potential return of Vine, six video marketing habits to leave in 2017, and the secrets of referable brands.  A Spiritual Successor to Vine While Vine was shut down in late 2016/early 2017, Don Hofmann, one of the original creators, is working on an app that could be a spiritual […]

The TL;DR January 22, 2018

This week we’re talking about surviving Facebook’s big shift, Instagram updates, and marketing trends to look for in 2018. 6 Loopholes to Survive Facebook’s Algorithm Change By now it’s well known that organic page reach will continue to fall as the platform prioritizes people-to-people conversations over brand messaging. These six strategies may help brands make […]

The TL;DR January 8, 2018

This week we’re talking about Facebook’s algorithm, social strategies to leave behind, and Pinterest’s Top Trends for 2018. Facebook Newsfeed Algorithm Updates Facebook is constantly testing and updating its algorithm to stay on top of users’ needs and wants. Here are three updates to keep in mind going into 2018. Read more here. The TL;DR Intent […]

The TL;DR December 18, 2017

Read about following hashtags on Instagram, updates to Google Analytics, and what to look for in marketing in 2018.  Instagram Now Allows Users to Follow Hashtags As Instagram continues to innovate, they’ve announced that users can now follow hashtags. Read the full article here. The TL;DR Users can now follow hashtags the same way they would […]

The Power of Content

When powerful content evokes emotion Did you ever watch a video and feel your heart swell up, feel those tears start to prick your eyes, feel something bigger than yourself? That happened to me this past Saturday. It was unexpected, and it was real. I “felt all the feels” as the kids say these days. […]

The TL;DR December 11th, 2017

This week we’re talking about Facebook’s new question functionality, direct sales on Facebook, and some of the best social campaigns of the year.  Facebook Adds “Answer a Question” Feature Facebook has added a prompt to the post box asking people to answer a question. Read the full article here. The TL;DR Facebook has noticed a continued […]

The TL;DR December 4, 2017

This week we’re talking about digital marketing predictions, Facebook pro tips, and marketing video.  7 Bold Predictions for Digital Marketing in 2018 What should marketers keep in mind going into 2018? Here are 8 predictions. Read the full article here. The TL:DR CryptoCurrency: With the rising popularity of blockchain and currencies like bitcoin, expect to see ads […]

The TL;DR November 13th, 2017

This week we’re talking about Pinterest’s new board options, Facebook polls, and the best types of video for each platform.  Pinterest Adds Board Sections Pinterest has now added the ability to organize boards into subsections. Read the full article on Social Media Today. The TL;DR The new functionality allows users to divide boards into multiple subsections. Each […]

The TL;DR November 6th, 2017

The TL;DR November 6th, 2017 This week we’re talking about Snap Pixel, Instagram Go Live With a Friend, and the new LinkedIn Snapchat Releases “Snap Pixel” Following in the footsteps of Facebook and other platforms, Snapchat has created a Snap Pixel for better ad tracking. Read more on Social Media Today. The TL;DR Snapchat has created […]

The TL;DR October 23rd, 2017

This week we’re talking about a subscription option for Facebook Instant Articles, micro-influencers, and Facebook & Instagram crossovers.  Facebook Testing Subscription Option for Instant Articles In a move attempting to further their reach as a media company, Facebook is trying to entice more publishers to Instant Articles by introducing a subscription model. Read the full […]

The TL;DR October 16th, 2017

The TL;DR October 16th, 2017 This week we’re talking about Snapchat’s new context cards, marketing to Millennials, and the future of marketing.  Snapchat Adds Context Cards Snapchat continues to innovate and improve, working to become the must-have culture app. They recently added context cards to snaps. Read more below and check out the source here. The […]

The TL;DR October 9, 2017

The TL;DR October 9, 2017 This week we talk about how to properly use emojis, how to get personal on social, and the hot topics of Advertising Week.  7 Tips for Using Emojis in Social Media Marketing Emojis are everywhere but brands often fall victim to using them incorrectly – and being ridiculed by consumers […]

The TL;DR September 29, 2017

This week we’re talking about regular social media calendars, Twitter’s new post length, and improving your blog’s design.  Why a Core Social Media Schedule Matters Social works better when it has a regular, consistent schedule. Find out why and how to do it. Read the full article here. The TL;DR Why you need a schedule: Creates consistency and […]

The TL;DR: September 22, 2017

This week we’re talking about repurposing user-generated content, the do’s and don’ts of influencer marketing, and creating a good hashtag.  Repurposing Customer Content Throughout the Customer Journey: User-Generated Content, or UGC, has become an integral part of the buying cycle in today’s world. Tint recently shared some ideas on how to capitalize on this. Read […]

The TL;DR September 15, 2017

This week we talk about 5 new things Facebook is testing, Facebook’s new Crisis Response section, and Pinterest’s audience and growth.  5 New Facebook Updates & Tests Always on the cutting edge, Facebook has been testing a lot of new and exciting features. Read the full article on Social Media Today here. The TL;DR Facebook is […]

The TL;DR September 1, 2017

Exploring a drop in organic reach on Facebook, the dangers of fake followers, and 4 common Instagram mistakes.  Facebook’s Organic Reach Has Declined Up to 20% For Brands According to new research by BuzzSumo, engagement and reach for organic brand content has fallen up to 20% since January of this year. Read the full article here. […]

Covering Events for Social Media: It Ain’t As Easy As You Think

When part of your job includes being able to attend entertainment events and cover them on social media for a client, people think it’s all fun and games (understandably so). While fun times will definitely be had, make no mistake— there’s still a lot of work involved in making sure everyone (especially the client) walks […]

The TL;DR May 19th, 2017

From influencer marketing to the latest shifts in the social media landscape, here’s your of-the-moment update on what you need to know. How to Weather Influencer Marketing Growing Pains Recently Marketing Dive discussed how brands and marketers should consider handling the growing pains that come along with the massive boom in influencer marketing. What this means and […]

The TL;DR October 30th, 2017: The Prediction Edition

This week we’re talking predictions – what’s going to happen in marketing in 2018? Read up on Pinterest, Instagram, and Facebook. 5 Predictions for Facebook in 2018 Social Media Today has shared where they think Facebook marketing is going in 2018. Read the full article here. TL;DR AR Growth: Facebook has been focused on AR for a […]