Strategy

The metaverse is mostly a novelty—for now.  

Unlike when mobile phones were first introduced with their promise of “unlimited, real-time connection, from anywhere, to anywhere,” it’s unclear at this point what intrinsic value to society the metaverse truly holds. While much of the ongoing criticism of the metaverse is well-deserved, a quick look back through our digital history shows just how quickly […]

The Role of Data in Forecasting

You don’t need perfect data to begin forecasting. Like most digital processes, forecasting and data collection are iterative processes. The disciplined act of data collecting itself will improve your collection and application of data, so by doing something with your data now, you’re setting in motion a process that leads to better data and insights […]

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2023

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

Loyalty and the Evolving Brand Mindset

BY JASON ROCKMAN, PRESIDENT OF DEFINITION 6 As the concept of a cookie-less world continues to take shape and the rise of consumer tracking prevention is upon us, the utilization of first-party data is more important than ever. For brands, this presents an opportunity to get serious—or, hopefully, more serious—about what measures they can take […]

Are Supply Chain Disruptions Harming Your Brand’s Customer Experience?

Supply chain issues—one of the many unexpected outcomes of the global pandemic. It is now clear that as long as the virus is disrupting our daily lives, we should expect delays to continue to disrupt the business world.  In a study conducted by The Economist, business leaders say the biggest consequence of supply chain disruption over […]

The Comprehensive Guide to Content Marketing

As the importance of Content marketing continues to expand for nearly every type of business, industry, and brand, it’s critical to remember the importance of taking a measured approach that focuses on value and attribution in order to develop a program with staying power.  At its core, Content Marketing should be viewed as a critical […]