Machine Learning: A Social Media Game Changer

BY STEPHANIE PUTNAM, DIGITAL STRATEGIST AT DEFINITION 6 First things first: What is machine learning?  Machine learning uses technologies and algorithms that can quickly identify patterns, assess users’ behaviors, and help brands make better decisions that ultimately improve the customer experience. Machine learning is a big deal for our clients here at DEFINITION 6, since […]

Loyalty and the Evolving Brand Mindset

BY JASON ROCKMAN, PRESIDENT OF DEFINITION 6 As the concept of a cookie-less world continues to take shape and the rise of consumer tracking prevention is upon us, the utilization of first-party data is more important than ever. For brands, this presents an opportunity to get serious—or, hopefully, more serious—about what measures they can take […]

Are Supply Chain Disruptions Harming Your Brand’s Customer Experience?

Supply chain issues—one of the many unexpected outcomes of the global pandemic. It is now clear that as long as the virus is disrupting our daily lives, we should expect delays to continue to disrupt the business world.  In a study conducted by The Economist, business leaders say the biggest consequence of supply chain disruption over […]

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2022

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

The TL;DR February 2, 2021

This week we’re discussing steps for a social media strategy that leads to sales, video ideas to generate leads, and building buyer personas. Don’t worry if you missed last week’s edition – you can read it here.  5 Steps for a Social Media Marketing Strategy That Leads to Conversions & Sales You may be ready to sell your product/services, but […]

The TL;DR January 12, 2021

This week we’re discussing reasons to utilize short-form video content in your strategy, steps for generating and converting more leads, and marketing trends for 2021. If you missed our last edition, you can read it here. 3 Short-Form Video Trends Online Marketers Should Watch in 2021 Studies show that people share videos at twice the rate […]

The TL;DR April 7, 2020

This week we’re discussing customer retention strategies & tools and best times for posting on Instagram. Don’t worry if you missed last week’s edition. You can find it here! 6 Ways to Boost Your Customer Retention Rate Every single customer is hard-earned. Implement one or more of the following customer retention strategies to help you receive […]

The TL;DR January 14, 2020

This week we’re covering ways to earn more backlinks, tips to avoid looking desperate on LinkedIn, and a checklist for maximizing your SEO efforts. Find last week’s edition here if you missed it. 7 Ways to Earn More Backlinks in 2020 Gaining backlinks from credible sources generates organic traffic, boosting your search engine ranking and ultimately driving […]

The TL;DR October 1, 2019

This week we’ll share how to sell on social without being salesy, the 6 best ways to improve customer experience, and 9 underrated link building strategies. If you missed last week’s issue you can check it out here. How to Sell on Social Without Being Salesy Nothing turns off potential customers faster than a hard sell, […]

The Comprehensive Guide to Content Marketing

As the importance of Content marketing continues to expand for nearly every type of business, industry, and brand, it’s critical to remember the importance of taking a measured approach that focuses on value and attribution in order to develop a program with staying power.  At its core, Content Marketing should be viewed as a critical […]

The TL;DR May 14th, 2019

This week we’ll cover what you need to know from F8, things to remember when building an engagement strategy, and how to create a buyer persona. What Marketers Need To Know From F8 Last week Facebook held its annual developer conference – here are the updates you need to know. Read the full story here. The […]

The TL;DR February 11, 2019

Before we dive in, we wanted to let you know that starting next week, you can expect the TL;DR on Tuesdays instead of Mondays. We’ll still be providing your industry insights and updates, but now we’ll have a video to go with it! Thanks for sticking with us. This week we’re covering Facebook’s new targeting […]

Creative Research for the Win

PR is a world where sub-par ideas and concepts will not trump the “paid” media element.  Inundated with creative ideas and sexy content, it can often be difficult to compete with all the brands for positioning with earned editorial content. As many brands struggle to write compelling press releases that contain relevant (and more importantly) interesting content, there […]

The TL;DR July 16, 2018

This week we’re talking about Facebook’s new AR ads, utilizing lifestyle content in your social strategy, and what not to do when running an influencer campaign. Facebook Adds New AR Ads As Facebook continues to modernize and innovate, they’ve released a new ad type that marketers can take advantage of. You can read the full […]