Technology

The TL;DR February 9, 2021

This week we’re discussing marketing trends that will shape the tech landscape, using persona-based marketing to amplify ABM efforts, and the challenges & benefits of AI chatbots. Read last week’s edition here if you missed it.  5 Sales & Marketing Predictions That Will Shape the Tech Landscape in 2021 Last year’s world events accelerated digital transformation and broadened the widespread […]

Making AR Adoption a Reality: Have the Tools Finally Caught Up With the Technology?

For years the conversation about augmented reality centered on how there are some great practical applications for AR, but that the tools to easily build and incorporate those experiences were lacking. After discussing this yet again with a colleague recently, I lost my entire Saturday morning to investigating that argument. As a Digital Marketing Agency, […]

The Evolution of “Voice of Brand”

BY DEFINITION, “VOICE OF BRAND” MEANS THAT THE PERSONALITY OF YOUR BRAND IS DETERMINED BY THE WORDS YOU USE TO DESCRIBE IT AND THE IMPRESSION THOSE WORDS LEAVE ON THE CUSTOMER. But now there is another definition.  But there is another definition. “Voice of Brand” is also the sound of your brand and the emotional impact […]

Are There Any Guarantees in Business? Maybe One, Sales Growth.

A client recently asked us if we can guarantee 10% sales growth with the DEFINITION 6 approach to their needed digital transformation. We smiled and confidently said, “yes”. Really. We’ve seen it time and time again. To achieve that level of sales growth (and more) it takes a disciplined approach and an organization getting serious […]

Variety Entertainment & Technology Summit Recap: Content is Still King

Content is still king… At the #VARIETYENTTECH summit in NYC on May 4th, thought leaders from media agencies and networks alike joined a bevy of heavily credentialed folks from brands including HBO, Amazon, NBC, Target, Snapchat, Disney and Spotify to name a few. Keynote speakers and panelists lauded the increasingly, insatiable appetite for new content, […]