Television

The New Golden Age of Television

The coronavirus pandemic has changed a lot of the things people have gotten used to in their daily lives, but maybe one more than anyone could have expected. The huge losses at the box-office brought on by social distancing have opened up the online distribution of new major feature films. NBCUniversal’s new movie releases including The […]

Into The Stream: One Person’s Journey to Cutting the Cord

When I recently moved into my new apartment in New York City, the first thing I did was to buy two 55” Samsung 4K smart TV’s. I didn’t even have a bed or a chair, but my priorities are my priorities. For the first time, I chose not to buy cable with my Wi-Fi package.  […]

I Want My Free TV (and any other video content I consume)!

I don’t want too many commercials, and I don’t want to pay for a ton of subscriptions. So, what’s left? Steal it? I don’t think so. Let’s look at the numbers, shall we? Television is still one of the major mass media of the United States. The Consumer Electronics Association said, as of 2011, household […]

In “The Next Normal,” What We Now Know as Television Will be Dead…

“The Next Normal” In “the next normal,” what we now know as television will be dead, and marketing the next iteration of TV will not be dependent on brand. These are two bold yet not mutually exclusive statements. People don’t watch brands…they watch video. Spending to market NBC, ABC, CBS, Fox, all the cable channels […]